2016-12-06 IBM Cloud Object Storage as an enterprise file fabric

Empower your end users to use IBM Cloud Object Storage

IBM Cloud Object Storage & Storage Made Easy

Manuel DazaCloud Platform Sales Specialist EuropeIBM Cloud

Jim LiddleCEOStorage Made Easy

• About IBM Cloud Object Storage

• About Storage Made Easy

• The Challenge

• Joint Solution- Secure Enterprise File Fabric- Effects of Shadow IT- Providing secure experience- Secure collaboration- Protect against Ransomware- What SME brings to the IBM Cloud

• Demo

Agenda

3Page© 2016 IBM Corporation

Choice of Infrastructure

DevOpsTooling

Integration and API Management

Web Data Mobile AnalyticsCognitive IoT Security

IBM Cloud Platform

Client Data Center

+

Choice of Run-Time Environments

Your Own Hosted Apps / Services

Rich Catalog of Application & Data Services

+ + +

+

Instant Runtimes Containers Virtual Machines

Blue BoxSoftLayer Data Infrastructure & Data Centers

+

IBM Cloud Object Storage

DevOps Productivity

Hybrid Integration

Powerful, Accessible Data and Analytics

Cognitive Solutions

Choice with Consistency

IBM Cloud PoV

IBM Cloud Services has its own network that connects its data centers.

47 centers WWGlobal private network Free Traffic between DC

IBM Cloud NetworkNetwork map with all IBM Cloud data centers.

5Page© 2016 IBM Corporation

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

With the rise of cloud, mobility, IoT, social and analytics, the data explosion is accelerating.This confluence of technologies has amplified the data explosion, creating incredible growth-on-growth for unstructured data. New data sources are added daily, resulting in a valuable data ecosystem for every business.

500

375

250

125

Projected Exabytes

75 billion Internet-connected devices by 20202

90%of all data was created in the last 2 years1

3

Sources:1. Science Daily, Big Data, for better or worse: 90% of world’s data generated over last two year, 20132. Business Insider, Morgan Stanley: 75 Billion Devices Will Be Connected to The Internet of Things By 2020, 20133. Digital Universe of Opportunities: Rich Data & The Increasing Value of the Internet of Things,

EMC Digital Universe with Research & Analysis by IDC, April 2014

6Page© 2016 IBM Corporation

Businesses need a new storage architecture— one that is designed to cope with rampant data growth and the unpredictability of business and evolving workloads.

– Storage for any app, any scale, any cloud, any business

– Storage that manages data to your advantage and unlocks possibilities

But traditional approaches don’t measure up.

Today, data is your businessHow you manage and store it is critical

7Page© 2016 IBM Corporation

Legacy On-Premise

– Not designed or optimized for unstructured content

– Not designed to scale or to support always-on operations

– Expensive, proprietary

– Not transparent

– Inflexible; no choice for dedicated or hybrid cloud.

– Lock-in risk.

Traditional Cloud

A new storage architecture is needed.

Legacy on-premise and traditional cloud storage were not designed for the needs of today’s business

8Page© 2016 IBM Corporation

Object Storage: Ideal for cloud workloads with

unstructured dataObject Storage definition:

a massively scalable, simple to manage

storage technology that uses logical

constructs to store data as discrete objects

in a flat address space instead of the

hierarchical, directory‐based file systems

that traditional SAN and NAS systems use.

FILE STORAGE OBJECT STORAGE

•Stores millions of files

•File system hierarchy

•Complex to scale •TCO increases exponentially

•Stores hundreds of billions of objects

•One storage pool, Object IDs

•Scales uniformly •Lowest TCO

9Page© 2016 IBM Corporation

Hybrid

Flexible. Scalable. Simple.

On-Premise Off-Premise

Welcome to IBM Cloud Object StorageHybrid cloud storage that delivers flexibility, scalability and simplicity

10Page© 2016 IBM Corporation

IBM Cloud Object Storage delivers industry leading flexibility, scalability and simplicity

On-Premise• Single tenant • Design specific to needs• Total control of system• Local to on-premise compute

Dedicated• No datacenter space required• Single tenant • Flexible configuration options• OPEX vs CAPEX

Hybrid

Same as on-premise plus the following:• Economic benefits of more dispersed sites (i.e., 3 rather than 2)• On-premise storage replicated to the cloud• Ability to add capacity to an on-premise deployment when there is no more data center space

available

Public

IBM managed options provide full management, monthly billing

Regional Cross Regional

• Usage-based pricing• Elastic capacity• No datacenter space required• Fully managed

• Data local to in-cloud compute

• Immediate worldwide footprint

• OPEX vs CAPEX

11Page© 2016 IBM Corporation Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.

0.56 TBD.C.

0.56 TBDallas

0.56 TBSan Jose

1.7 TB of raw storage

Three complete copies of the object—plus overhead—are distributed and maintained in separate locations in case of failure or disaster. Resulting in 3.6 TB of total storage consumed.

With traditional storage, a single 1 TB object will be replicated three times.

Traditional Storage

1 TB of usable data

IBM Cloud Object Storage

Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.

With IBM Cloud Object storage there’s no need to store replicated data in different systems.

A single TB of object storage is encrypted and sliced but never replicated.

Slices are distributed geographically for durability and availability.

You can lose some number of slices due to failure or disaster, and still quickly recover 100% of your data.

IBM Cloud Object Storage requires less than half the storage and 70% lower TCO.

Traditional Storage makes Big Data even biggerMultiple copies, more storage, more overhead

1.2 TBD.C.

1.2 TBDallas

1.2 TBSan Jose

3.6 TB of raw storage

IBM Cloud Object Storage is built for cloud-scale dataJust as reliable, less complex, more cost-efficient than traditional storage

What does that mean to IT?

1 TB of usable data

12Page© 2016 IBM Corporation

IBM Cloud Object Storage is built for cloud-scale dataJust as reliable, less complex, more cost-efficient than traditional storage

Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.

0.56 TBWash. D.C.

0.56 TBDallas

0.56 TBSan Jose

1.7 TB of raw storage

Traditional Storage IBM Cloud Object Storage

Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.

1.2 TBWash. D.C.

1.2 TBDallas

1.2 TBSan Jose

3.6 TB of raw storage

– More storage – More power – More floor space– More software – More personnel

–Less storage–Less power–Less floor space–Less software–No downtime–Less personnel–Less costly—up to 70% lower TCO

13Page© 2016 IBM Corporation

Reliability & Availability – No downtime during software upgrades, hardware refreshes, and in the face of disk, node, and site failures.

Security - Encryption for data at rest provides government grade security, no single disk, node or site contains enough information to constitute a data breach with built in key management.

Manageability– No RAID sets or replication schemes to manage. Manage more petabytes with less people.

Efficiency – Less raw storage means less power, cooling and floor space resulting in lowest TCO

Scalability – Scale performance and/or capacity at any time. Multiple Cleversafe customers have more than 100PB deployed in production.

The strengths & differentiators clients require

• Company founded 2009- First product launched end 2012

• What We Do- Provide a file fabric to unify, manage and

secure private and public data stores- Focused on compliance and governance for

service providers and enterprise companies- Particular focus on making object storage

accessible and usable within the enterprise

Storage Made Easy

-EXAMPLE CUSTOMERS-

100+ Enterprise on-premises

customers & ISP’s

300,000+ users hosted

5,000+ businesses using

hosted SaaS

• Object storage is the core component of the next generation of data storage technology.

• With object storage companies will be able to store more data at lower cost.

• In addition to structured data, a vast amount of this data will be unstructured data.

• Unstructured data grows 40-60% every year

• Enterprise are accountable for 80% of that data

Data we create and copy annually will reach 44 zettabytes (ZB) by 2020 (44 trillion gigabytes)

Approximately one-third of this data will pass through the cloud.

The Challenge

Enterprises today have a huge challenge with unstructured data growth and corporate governance and compliance of files.

IBM Cloud and SME solve these challenges:

•Multiple Access Options

•Content Collaboration

•Data Governance

•Security, Data Protection and Compliance

Storage Made Easy brings Enterprise File Governance and Secure Sharing Services to IBM Cloud Object Storage Environments

Joint Solution

Secure Enterprise File Fabric

The effects of Shadow IT and unsanctioned third-party applications in the enterprise

Corporate Data is silod and fragmented• Company data is spread across silos

- On premise in filesystems and corporate apps- And now in cloud storage and SaaS applications- 58% of users use 3rd-party cloud apps for sharing

• Challenge for security & compliance

- Vendors control data security- No control over physical location of data- Difficult for IT to enforce policies- 70% of CIOs are concerned about data security

• Control of data shared outside of company

- 65% of users use unsanctioned file sharing tools- How does IT enforce encryption, sharing or retention policies?- How do we track who used, shared or downloaded assets?

Google

Dropbox

Private cloud

Secure Enterprise File Fabric

Providing a consumer grade user experience but maintaining strict privacy and security requirements

The SME Solution

Unified Access& SyncFrom All Devices

Desktop & Mobile

Off PremiseProviders

Over 55+ Supported

Google

Mobile Apps

+Share from O/S

Desktop Apps

Cloud DriveOffice/Mac Mail

Unify. Synchronize, Backup, ArchiveCollaborate. File sharing, Workspaces, Comments, Locking, Expiration

Secure. Encrypt, Secure Workspaces, Restrict by Location, Geo-Location or DeviceAudit. Audit watch, all File Events, Geo-Location

Search. Full text search across cloudsScale-out. Expand storage as amount of data grows

Cost. 85% of enterprises store data in the Private Cloud

Enterprise Private Cloud

Public CloudEnterprise Apps

Secure File Sharing • Password

protected• Time Expiry• Limit downloads

User Controlled encryption• SHA-256

Audit• Excel Compliance

hand-off• Output to Syslog

format

Cloud Governance• Set Policies• Control all sharing

features• GEO IP Controls

File versioning locking, trash

Legal HoldDLP

Data security features

Secure Enterprise File Fabric

Secure approaches to providing internal and external collaborators with file access

Web office editingCloud-to-desktop editing

File Commenting(+ notifications)

Single Sign on Assured(LDAP / Active Directory)

Secure File and Folder Sharing (+ versioning & notifications)

Bookmark links(& notifications)

Project Workspaces(virtual collaboration hubs)

Built-in Collaboration

PDF Annotation editing

Secure Enterprise File Fabric

How to protect against ransomware 

Ransomware protection

ArchivePrimary

What SME brings to the IBM CloudSME can be used with IBM Object Storage to:

• Turn IBM Cloud Object Storage into an enterprise corporate drop box.

• Enhance IBM Cloud Object Storage with business level auditing and governance.

• Enable IBM Cloud Object Storage to be accessed over WebDAV, FTP, SFTP and S3.

• Integrate IBM Cloud Object Storage with Active Directory and LDAP for Single-Sign-On.

• Integrate content search of all unstructured data ie. stored documents, video and audio.

• Provide an integrated desktop experience with drives, office and outlook integration

Demo

Key Contacts

Manuel Daza @dabarsmCloud Platform Sales Specialist EuropeIBM Cloudmanuel.daza@ie.ibm.com

Giada LigatoSales DirectorStorage Made Easygiada@storagemadeeasy.com

IBM Cloud & Storage Made EasyThanks!