2013 Social Commerce Summit- Andy Ellwood

InfluencingDriver Behavior

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144 million Americans spend 52 minutes per day in the car. 76% of which are spent alone.- Mary Meeker, Kleiner Perkins

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Waze is a community of 40,000,000 people that hate traffic and are working together to outsmart it.

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The average Waze user drives with Waze for ~440 minutes (7+ hours) per month.

Or, said another way, Waze was used 5,800,000,000 minutes last month.

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Because driving is more than just traffic, the Waze community also provides alerts to police speed traps, roadside hazards, and traffic jams on the road ahead.

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All of our maps are based on real drivers around the world, Waze knows about and navigates around all of the ever-changing variables that may come up between you and where you’re going.

At Waze, we are striving to save everyone five minutes a day and we’re thrilled that so many people around the world even joined us to help do their part.

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Used by 26 local TV stations for morning traffic and reaching 50MM Americans per week

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Me NowMe Now

WorkWork Pit StopPit Stop

Proximity Incentive Graph

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It’s not just about showing you what is immediately around you, but giving your results and context to your best options along the way.

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On Valentine’s Day 2013, Waze and Hollywood Records surprised and delighted Wazers across America with a free download of Stefano’s hit song, “Yes To Love.”

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If it’s good for the Brand, but not good for the User, It’s not good for the Brand.

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InfluencingDriver BehaviorThank You