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This presentation is an overview of IBM's Social Business strategy. The two primary components of this strategy are the Social Business Framework, which contains the products and services that provide the social capabilities, and the Social Business Toolkit, which provides the standards-based mechanisms for integrating with the Framework. The Toolkit enables the integration of IBM's social capabilities into an organization's internal or external facing IT infrastructure.
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2. Were at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites. John Doerr, Partner, KPCB Top 10 Mobile Internet Trends (Feb 2011) http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011 3. Social Business is driven by exceptional experiences Realized through Business outcomes Deepen client relationshipsDrive operational effectiveness Optimize your workforce Exceptional Web Experiences Exceptional Work Experiences Enable nimbleemployeeexperiences P eer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation) Enable engagingcustomerexperiences S elf-service, with other customers, with company representatives, and with thecompany overall (revenue, brand, reputation) IBM Social Business Framework A modular and open set of capabilities that accelerate the development of advanced Social Business solutionsEnabledby 4. IBM's Social Business Framework is being designed to make iteasyandprofitablefor IBM customers to capitalize on Social Business opportunities Differentiated by...
5. Exceptional user experiences and mobility 6. Unmatched capabilities for social interaction, content management and insight 7. Robust identity management, governance, compliance and security capabilities 8. The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and others 9. A compelling approach to developing, deploying and managing solutions 10. A vibrant ecosystem of employees, business partners and customers 11. Social Business Foundation Technologies Enable data capture, analysis and collaboration Social Business capabilities User Experience and Mobility Social Business Solutions Transform business processes using social technologies Cooperative Application Technologies Integrate business functions with the social infrastructure Governance, Complianceand Security Identity Integrationand Management Interaction Content Insight Solution planning, design and development Solution delivery and managementHybrid model supporting cloud and on premises components Business process management Information management Business analytics and optimization Roles Processes Applications Strategy Change Management 12. Key technical directions
13. Mobile 14. Accelerated development 15. Social capabilities transform the experience
Enhancing situational awarenessbyanalyzing social data
16. Expertise location 17. Recommendations Supporting contextual collaborationby integrating social capabilitiesinto business applications
18. Microblogging, social sharing 19. Unified communications 20. IBM Project Vulcan Delivering an exceptional work experience
21. Integrated mobile suite optimized for smart phone devices 22. Activity Streams social aggregation for the enterprise 23. Embedded Experiences 24. Ease of extensibility 25. Social analytics 26. Attention management 27. Act and collaborate in context File sharing embedded experience in email Reach your entire collaboration environment from one URL 28. Home Page Mail widget for inbox access Calendar widget Enterprise Activity Stream Filters help to sift through content quickly. 29. Share Box Share Box is available from any destination. 30. Built-in unified communications Pervasive access to unified communications capabilities 31. Integrated collaborative editing Collaborative, simultaneous editing with commenting and tasks 32. Common, extensible, navigation Quick Look dropdowns for mail, calendar, people and places triggered on hover Apps menu includes all other applications a user has access to including third-party extensions Site-wide settings, identity and access to My Profile 33. Key technical directions
34. Mobile 35. Accelerated development 36. In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, etc) Communication focused devicesSocial and collaboration focused devices Phone, mail, calendar contacts,chat, SMS Social collaboration, meetings, VoIP, video Enterprise owned & controlled devices Bring your own device but enterprise controls management & security policies Mobile landscape and trendsThese changes are driving shifts in expectations for enterprise mobility 37. Mobile landscape and trendsAccess to mobility solutions changes the way that employees can work Reply e-Mail Locate Project Expert Check Tomorrows Schedule Check meeting details Attend a Web Meeting Check Project Details Update Meeting Minutes Private Chat to Expert Update Project Tasks Lotus Notes Lotus Notes Traveler Lotus Mobile Connect Lotus Sametime Lotus Connections Update Biz Blog Roaming VPN Travel Customer Home Office Travel 38. Fastest growing business mobile email platform (IDC, September 2010) Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM in 2010, and Android will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x. Mobile landscape and trendsLotus is well positioned to help enterprises harness these trends 39. Lotus Mobile StrategyEnabling users to participate in social business on the move
40. Madeavailable on leading devicesthrough the device platforms' associated distribution channel 41. Supported byapplication development toolsto help partners and customers reach their mobile user base by mobilize their information and applications 42. Complete withenterprise governance capabilitiesthat are easily managed on premises, hosted, or in the cloud 43. Mobile Solution for Collaboration Enabling employees to participate in social business on the move pda.png phone.png Social Business Applications Zero-Install Web Applications Installable Mobile Applications Mail Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Platforms Device Management Apple Nokia Connectivity, Management, Security IBM Lotus Traveler Android Research in Motion On premises LotusLive Delivery Methods Calendar Meetings UC 44. Lotus Mobile Solution for Collaboration First-class mobile experiences delivered to leading devices
45. Personal management of calendar, contacts and tasks 46. Mobile-optimized experiences for online meetings and collaborative document editing 47. Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifications 48. Lotus Mobile Solution Email, Calendar and Contacts IBM Lotus Traveler for push-based access to email and calendar
49. A no-charge mobile solution for entitled Lotus Notes and Domino customers 2011 Next
50. Android enhancements
51. Domino Encrypted Mail 52. Widgets (Calendar, Mail) 53. G2 and G3 Languages Corporate Lookup for Groups 2011 Next +
54. iPhone partial wipe 55. Android Calendar Month view 56. Lotus Mobile Solution Instant Messaging IBM Lotus Sametime for access to chat, voice and video
2011 Next +
57. Installable application for Symbian 3 Future
58. Lotus Mobile Solution Mobile Meetings Optimized experiences for online meetings and document sharing
59. View content, add comments 60. Launch from other applications such as calendar
61. Browser access from iPhone/iPad2011 Next+
62. Enhancements Future
63.
64. Available now
2011 Next
65. Activity Stream and Embedded Experience Lotus Mobile Solution Enterprise Social Collaboration First-class mobile platform experience for Social Business 66.
Policy-based management of key capabilities
67. Lockout after incorrect login attempts 68. Administrative wipe of device, application and/or cards Managing enterprise risk Installable applications provide high function with managed capabilities 69. Key technical directions
70. Mobile 71. Accelerated development 72. Approach to accelerated development
73. Powerful and consistent APIs 74. Integration capabilities Fast-start options for Social Business developers
75. Attractive licensing for developers Vibrant community engagement WebSphere Portlet Factory Domino Designer 76. Technical strategy Extend existing platforms with social capabilities
77. Make it easy for (lots of) developers to build Social Business applications improve developer productivity and increase skills availability for our customersAnevolutionary strategy creates many opportunities for developers
78. Create entirely new applications with existing skills and technology investments 79. Start the journey today with current IBM products 80. Technical strategy Lead the industry with open standards for Social Business
81. Drive enterprise innovationand leverage rapid innovation on the web 82. Minimize incremental costof targeting additional desktop and mobile platforms 83. Leverage dominant skillsetsbased around web technologiesEnabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous infrastructures 84. A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc. HTML5 ARIA SAML Atom 85. Introducing the IBM Social Business Toolkit We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules! IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules 86. Introducing the IBM Social Business Toolkit
87. APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon 88. Runtime enablementin Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support 89. Tooling supportfor Web, Domino and Java developers 90. Leverages technology consistency in IBM products
91. Runtime technologies such as OSGi, Dojo, HTML 92. Tooling based on Eclipse IBM Social Business Toolkit APIs 93. Coming soon:New unified APIs for the IBM Social Business Toolkit
94. Activity Streams API available now on Greenhouse for developer use 95. First GA releases planned for Connections Next, Notes Next... Activity Streams Embedded Experiences Share Box 96.
97. IBM Social Business Toolkit is designed to address key mobile capabilities
98. Abstract embedded experiences and adapt to specific device experiences 99. Access to social and device capabilities through web programming standards Lowering the cost of mobilizing applications R each users by mobilizing enterprise information and applications 100. Lowering the cost of mobilizing applications Working with embedded experiences in a mobile environment
101. Gadgets linked in context to the activity stream to provide:
102. HR 103. Customer support 104. Document management 105. Workflow 106. Rich media 107. And more . . .Same gadget, different experiences on different platforms 108. Extensibility through Activity Stream 109. Platform optimized and independent 110. Accelerated development Supporting the tools you already use Portlet Factory Portlets and Widgets Domino Designer XPages Work with third-party SDKs IBM Customer Experience Suite IBM Lotus Notes IBM Lotus Domino Third-Party Development Environments IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules 111. Lotus Domino + XPages + Domino Designer The RADD platform for developing collaborative workflow applications
112. Easy integration planned with the new Social Business Toolkit APIs 113. Supports key standards: Dojo, OSGi, etc. 114. A production-proven, performant, NoSQL store! 115. The XPages Extension Library on openNTF provides unmatched productivity for writing OneUI, standards-based, socially-enabled applications Future directions
116. Plan to provide an OpenSocial container, participate in embedded experiences, and generate gadgets out of XPages (Domino Next) 117. Plan to provide data access through REST services, including calendaring and other higher level services (Domino Next) 118. Lowering the cost of mobilizing applications Using Domino XPages to create mobile ready applications
119. Look and feel like native apps to achieve the best user experience 120. Access to native services 121. Support for offline Supports: Android, iPhone, and Blackberry 122. See:http://mobilecontrols.openntf.org/ 123. Lowering the cost of mobilizing applications Dedicated mobile controls available from OpenNTF 124. Pre-integrated software appliance Social Business Appliance for Developers Coming soon! IBM developerWorks Cloud AmazonVMWare Including realistic sample data IBM Social Business Toolkit APIs IBM Social Business Core Modules Workflow and forms Lotus Domino Social collaboration Lotus Connections Unifiedcommunications Lotus Sametime 125. WebSphere Portlet Factory
Key directions for 2011
126. Social New portlets and builders speed integration of Lotus Connections within WebSphere Portal 127. Accelerated development Growing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry usestool--transparent Write an application once, deploy toa Browser, Tablet, Smart Phone, Kiosk, and more 128. Lowering the cost of mobilizing applications WebSphere Portal mobile options Customer Need Solutions Mobile Portal Accelerator Portal Mobile Webkit ThemesAvailable today for iPhone Coming soon for Android, Blackberry, iPad Works with your favorite development tools!
129. Write once, run on many devices tablets, kiosks, web, PDA and more Portlet Factory+Portal Mobile Webkit Themes Q1 2011 Beta Preview7,500 + Devices
130. Lowering the cost of mobilizing applications WebSphere Portlet Factory hybrid approach Web and hybrid mobile application approach allows customers to:
131. Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities 132. Leverage existing and widely available skill sets (HTML, Javascript, CSS) 133. Save costs by leveraging a common infrastructure for both web and mobile applications 134. Support mobile standards for web technologies such as HTML5 and CSS3 Camera GPS Microphone Device Data AccelerometerDevice Specific CapabilitiesMobile Application Hybrid Abstraction Layer (API) 135. Convergence IBM's strategy is to deliver a consistent set of Social Business capabilities and APIs for deployment on premises and in the cloud
137. Hybrid scenarios LotusLive IBM Cloud Amazon IBM Social Business Core Modules Solutions Services and Support IBM Social Business Toolkit APIs IBM Value-Added Modules Partner Value-Added Modules 138. LotusLive Partner Integration
139. Designed to integrate with other cloud services and on-premises applications Inbound integration:ConsumeLotusLive services in another application
Outbound integration:Deliveryour application or service to LotusLive users
Signup for use of the platform planned to be available to Advanced and above IBM Partners in Q2 2011
140. API Explorer: Allows partners to test APIs 141. Summary
142. ... butSocial Business today demands new types of applications
143. Systems of systems 144. Both in the cloud and on premises The IBM Social Business Framework enables customers to capitalize on Social Business opportunities through deep IBM and Partner capabilities
145. Opportunities for web developers in general as well as established Lotus and Portal developers, building on their existing skillsThe new IBM Social Business Toolkit is planned to enable a new class of unified social capabilities based on the latest born-on-the web open standards
Easy to get started with today's products and cloud developer options 146. Questions?
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