2010 SC Governor's Conference on Tourism & Travel Twitter Lab

Twitter Social Media LabTuesday, February 2, 2010

3:15 – 4:15 pm

Justin Hancock, SCPRTLee Deas, Obviouslee Marketing

Mandi Engram, Columbia Metropolitan CVB

2010 Governor’s Conference #SCGC10

Twitter Relationships

Potential Visitors

Meeting Planners

Community Partners

Visitors

Potential Meetings

Media

Vendors

Ambassadors

Personal Twitter Relationships

MediaCurrent & Potential Vendors

Friends/Acquaintances: Industry, Work, Personal

ResourcesOrganizations/Memberships

Twitter Ambassadors

Hashtags

Media Relationships & Promotion

Media Relationships & Promotion

Twisitors

Twisitors & Meetings

Twitter Search

Twitter MeasurementTweetdoc – http://www.tweetdoc.org

TweetReach – http://www.tweetreach.com

Twitter Measurement

Hootsuite – http://www.hootsuite.com

Twitter: Manage + Measure

Twitter: Manage + Measure

Twitter: Manage + Measure

Bookmark News & Post to Twitter

Bookmark News & Post to Twitter

Twitter Measurement

Hubspot’s Twitter Grader – http://www.grader.com

Twitter Destination MeasurementGoSeeTell – http://www.goseetell.com/blog

Text

Mobile Applications

Blackberry - http://www.ubertwitter.comiPhone – http://www.hootsuite.com

Twitter Mobile Management

Twitter to the Rescue!

Promote on Your Website, Emails & More

Contests, Giveaways & Promotions

Contests, Giveaways & Promotions

Contests, Giveaways & Promotions

Multi-Platform Promotions

Multi-Platform Promotions

Multi-Platform Promotions

Twitter Contests

Twitter Polls

Twitter Polls

Twitter Polls

Twitter Coupons

Twitter Invitations

Timing: Listen & Engage

Find Your Voice/Personality

Industry Professional

Twisitor Centers

• Find your most enthusiastic customers through listening and empower them

• Give them power to create content • Designate brand ambassadors (guest bloggers, twitter posters, featured user

videos, etc.)

• Promote ongoing dialogue through social media • Go where the people are, don’t make them come

to you• Websites – Get them there once and where do

they go? Who are they? (One way conversation)• Social Media is the new telephone and email.

Help them Help YOU

Caution: Tweet at Your Own Risk

Questions?

Twitter.com/mandiengramTwitter.com/lee_deas