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The Mobile context and how it can help improve the user experience
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Florent StroppaProduct Director at OnMobile
Improving user experience by leveraging the context
The rise of the mobile sensors
About me• studied electronics, optics, computer science, network architecture and
MEMS
• joined the mobile scene 10 years ago and still passionate about it
• not a UI / UX designer
• work at OnMobile with UX designers, software engineers, product
managers on projects ranging from Voice, SMS services to iPhone and
Web apps
About OnMobile
• Largest mobile VAS provider in India, quoted on the Mumbai Stock
Exchange
• A global leader in ringback tone, phone backup, connected address book.
• Among customers: Airtel, BSNL, Orange, Telefonica, Telstra, T-Mobile,
Turkcell, Vodafone
• Offices in Australia, India, France, Singapore and the United States
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