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Outbound Marketing

Search Industry Market

Search Engines

Outbound Marketing

Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx

Inbound Marketing

Google

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Keywords

Marketing Takeaway

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Search Engines

Source : http://en.wikipedia.org/wiki/Search_engines

Inbound Marketing

Google

� Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms.

� Search engines look through their own databases of information in order to find what it is that you are looking for.

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Search Engines vs. Directories

Source : http://en.wikipedia.org/wiki/Search_engines

Inbound Marketing

Google

�Search engines and Web directories are not the same thing.

�Search engines automatically create web site listings by using spiders that "crawl" web pages, index their information, and optimally follows that site's links to other pages.

�Web directories are databases of human-

compiled results.

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Top 3 Search Engines

Source : http://www.socialmediastrategy.co.za/index.php/search-engines/the-top-3-search-engines-in-2011/

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Google

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US Search Engine Rankings

Source : ComScore July 2010

Inbound Marketing

Google

• Google Sites - 66.6%

• Yahoo Sites – 16.0%

• Microsoft (Bing) Sites – 12.0%

• Ask Network - 3.5%

• AOL LLC Network - 1.9%

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How Do Google Index Pages?

Source : Google

Inbound Marketing

Google

� Google makes a copy of the web

� Information is extracted

� An index is created

� Index is stored on Google servers world wide

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How Do Google Rank Pages?

Source : Google

Inbound Marketing

Google

• The searcher types a query into a search engine.

• Search engine software quickly sorts through literally millions of pages in its database to find matches to this query.

• The search engine's results are ranked in order of relevancy.

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Keywords

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Search Engines

Keywords are vital to search marketing success.

Source : http://www.wordstream.com/keyword

Inbound Marketing

Google�Much of Internet marketing, and almost all of search marketing, revolves around words, particularly keywords. �Think about it: as a search marketer, your goal is toget your message (another way of saying "words")to display for a potential customer's search (morewords).�So selecting the right keyword opportunities for your search efforts can mean the difference

between thriving or diving in the SERPs.

Social Media

Keywords

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SEARCH ENGINE MARKETING

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