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There is an endless flow of data to be monitored for metrics such as
Bounce rates
New users
Exit rates
Returning users from innumerable sources
People usually feel frustrated or overwhelmed while
integrating data into their development process.
Avoiding the complexities of analytics will only lead
to missing the advantages it could provide.
In order to perfect an application, analysis is very important. Follow these 12 steps to data-driven mobile app development
• Collecting data
• Measure your success against Benchmarks
• Start with questions
• Provide actionable data
• Don’t pull out records manually
• Leave room for a big win
• Being Proactive Vs being Reactive
• Set your milestones
• Quantify customer sentiment
• Learn from your mistakes
• Consider the long view
• Measure relevant sample size
Collecting data
Remember all the data that is collected will answer questions one day or the other. Be smart to collect all relevant information that is needed.
Measure your success against Benchmarks
Focus on company-wide KPIs and keep probing yourself about how your app could contribute to them.
Start with questions
Always remember to determine the needs that are
to be tracked in order to give actionable insights
later.
Provide actionable data
Free flow of information will keep analytics stream
fresh and open to changes.
Don’t pull out records manually
Reports should be set up with analysis and time focused on answering questions.
Leave room for a big win
Give some space for your analytics analyst for some
free rein, the output and the insight will be
surprising.
Being Proactive Vs being Reactive
Be proactive and think of fixing the road ahead
instead of looking in the rear-view mirror.
Set your milestones
Decide on significant metrics, set your goals and
share it with your users and media to reach your
target
Quantify customer sentiment
Monitor reviews and received mails to analyze the
usability improvements
Measure relevant sample size
Keep a statistical data set about the number of users
and the time taken
So accordingly, it’s the illuminating insight that is
gleamed from combining quantitative and qualitative
data that will effectively make data the driver to your
app decision. The most valuable role played by a data
is the app’s success.
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