11 future-social-media chapter 11

Future Trends in Social Media

There’s also “Network Literacy”

21st Century

•Pervasive Social Interaction•Value in Relationships•Business Flux•“Long Tail” business models•P2P Markets•Information Abundance•Resource Constraints

Communities & Networks

20th Century

•Limited Social Interaction•Value in Transactions•Business Stability•Well-defined Industries•One-way Markets•Limited Information•Resource Abundance

Institutions

Generation XBorn: 1966-1976

Generation Y, Echo Boomers or MillenniumsBorn: 1977-1994

Generation ZBorn: 1995-2012

•Digital literacy is not an option...it’s a matter of survival!

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What is “digital

curation”?

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The Proposition•Social media is generating enormous amounts of unorganised content - how to find what’s relevant.

•New opportunities for collaboration are made possible by social media and social networks.

•There are a bewildering variety of methods and tools - how to choose the right ones.

Making sense, connecting, collaborating, and using technology throw up the need

for new skills: what are the new roles and the new skills?

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Aggregation & Filtering

Finding

Relevance

Finding

Relevance

Digital/Social Curation - some of the tools

“Curators” use their insight into a particular audience to determine

what might interest them

What is Content Curation?Content Curation basically means that – out of all the content you find on the social web – you pass on the most valuable stuff to your network.

A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.

The benefit for your network, is that your friends, connections and followers don’t have to plough through masses of tweets, blog posts, news feeds and search results to find quality content. You have already done that for them!

This establishes you as ‘the one who knows!’. It brands you as an expert. A Trusted source. It builds your reputation and gets you kudos i.e. ‘social capital’.

So what doesn’t content curation do?Different to content marketing, content curation doesn’t drive people through their decision making process about your products and services. For this, you would need to create tailor-made content that answers specific questions people have about specific aspects of your products or services.

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What is Gamification?

Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems

Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning. A review of research on gamification shows that most studies on gamification find positive effects from gamification.

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Example of Gamification

Live Chat softwareNike+ is an app developed to complement the running sport.

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What is Appifying?

Appifying the web refers to the growing trend of web sites to create native (mobile) applications which access internet services instead of or in addition to a (mobile-optimized) web site.

There are several different mobile platforms out there: iOS, Android, Windows Phone, webOS, Symbian, Blackberry – just to name a few, and more platforms showing up every other year. To be able to cater for the needs of all potential users when building a native mobile application, it is necessary to build native mobile apps for several different platforms. It is not difficult to see how this can be a daunting task.

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43Take-aways• Social Media is ubiquitous. The numbers keep

getting bigger. But we’ve sacrificed quality for quantity and accuracy for timeliness

• Routine tasks are being outsourced. Repetitive tasks are being done by machines/robots.

• Community Management and Digital Curation roles are emergent: relying on skills that can’t easily be automated

• The most important skills for a 21st century knowledge worker are the ability to network and socialise.

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