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Because you’re not
just another pretty face
You Need It!
Where is your advertising dollar going?
• TV• Radio• Print• Direct Mail• Coupon Books• Phone Books
You Need It!
Social Media is Inexpensive
Posting information on the web is FREE
Information is posted on the web
FOREVERPotential Customer Reach is
UNLIMITED
You Need It!
What is your best advertisement?
You Need It!
Social Media is Permission versus Interruption
You Need It!
Social Media is Customer Driven
• Conversation• Communication• Ratings• Reviews• Customer Support• Customer Driven Ideas, Programs and
Products
You Need It!
• 9 out of 10 Internet users visit a Social Media site monthly
• 5 1/2 hours/month average are spent on Social Media sites
• Nearly 1 out of every 8 minutes online is spent on Facebook
Neilson
Social Media is Everywhere
You Need It!
Which Social Media Site Is Best For You?
You Need It!
10 Ways To Make Social Media Work For You
1) Create your Profiles2) Use the appropriate Profile name and picture3) Customize your Profile4) Don’t Over Post5) Create Events6) Create a Blog7) Display your Social Media badges on all of your internet and printed
materials8) Watch your Privacy Settings9) Monitor Your Sites10) Have a Social Media Policy Guide
You Need It!
1. Create Your Profiles
Fill every field! Create your own!
You Need It!
INCLUDE YOUR
WEBSITE PHONE NUMBER
AND ADDRESS
Need I say more?
You Need It!
2. Use an Appropriate Profile Picture
LinkedIn“Professional” headshot
Facebook, Twittercreative, playful
Edit Photo so thumbnail looks right
You Need It!
LinkedIn Profile Picture
Creative
Also ProfessionalProfessional
Logo? Who are YOU? Family? Friend? Business Partner?
Approachable
Um, I’m confused
You Need It!
Facebook Profile Picture
Logo
Product
Storefront
Staff
Be Creative!
You Need It!
Check the Thumbnail
You Need It!
3. Customize your Profile with pictures, background, tabs
You Need It!
4. Don’t Over-Post!
• Vary times of day• Vary the days• Have Staff post• Encourage dialogue• Ask questions• Scheduling Software– Sendible, SocialOomph
• Link Facebook/Twitter/Linked In– Ping, Hootsuite, Yoonoo
You Need It!
Always add photos, videos and links
• Draws attention to your post in the feed
• Adds credibility• Search Google for
images
You Need It!
• Create Events on Facebook and LinkedIn• Post on Eventful and Eventbrite
• Monthly specials• Reminders (vaccinations, flu shots, annual checkups, floss)
• Special events
5. Create Events
You Need It!
6. Create a Blog
Short for “Web-log”Easy and effective way to share information and insights
Showcase your expertise to a worldwide audienceNew posts every week or two
You Need It!
7. Show Your Badges, Profile Names
You Need It!
8. What about security and privacy?
You Need It!
9. Reputation Monitoring
• Google Alerts (http://www.google.com/alerts)• Google Blog Search (http://blogsearch.google.com)• Twitter Search (http://search.twitter.com/)• SiteVolume (http://www.sitevolume.com/)• SocialMention (http://www.socialmention.com/)• SocialCast (http://socialcast.com/)
• Enterprise-class solutions: Omniture, Radian6, Techrigy
You Need It!
10. Have a Social Media Policy GuideHow much time is allowed on Social Media?
Who handles complaints?
Separate business and personal profiles
Give credit where credit is due: cite sources
Respect HIPPA
Do not divulge proprietary information
Recognize and comply with copyrights, patents, and trademarks
You Need It!
11. Be
Authentic
TransparentRespectful
Approachable
Responsive
Careful
Have Fun!
Creative
Active
Truthful
You Need It!
Participate in the Conversation
You Need It!
Social Media is Here to Stay
You Need It!
Face it …Social Media Marketing
Media Channel AnalysisProfile Creation and DevelopmentSite Maintenance and Monitoring
Mobile MarketingQR Codes
Reputation MonitoringTraining
Ghost WritingPoint of Purchase Displays
Strategic Planning and PartnershipCreative – Insightful
Personal - Professional - Proactive
Face It! Social Media Marketing
Sue Ann Kern435-201-8610
SueAnn@FaceItSocialMedia.comwww.FaceItSocialMedia.com
www.linkedin.com/in/sueannkern facebook.com/sueann.kern SueAnnKern
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