10 things all it managers need to know about social media.pptx

Pink Elephant – Leading The Way In IT Management Best Practices

10 Things All IT Managers Need To Know About Social Media

January 31, 2011

Chris Dancy Director of Digital Engagement

Pink Elephant

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2

Welcome & Agenda

  Consumerization   Social   Recommendation

Engines   Mobility   Appification   Super User v.2   Personal Sourcing   Collaboration   Social Enterprise   The Future

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Things To Remember

  Cloud…..   Impact

  What – Defined By   How – Driven By   Who – Impacted By

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Consumerization - What

  1999   Business Pushing into Home

  2010   Home Pushing into Business

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Consumerization - Who

  Asset Managers   Tier One Support   Change Managers   Process Managers   HR   Finance

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Consumerization - How

  Expectations of The Enterprise   Perception of The Enterprise

6

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Social - What

  1999   Traditional IT Support = Help Desk   Call Center Support = CRM

  2010   Log What?

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Social - Who

  IT   HR   Legal   Marketing   Human Resources

8

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Social - How

  Word of Mouth = World of Mouth

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Recommendation Engines - What

  {Geo + Graph} + Search Term = Recommendation

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Recommendation Engines - Who

  Internal Customers   External Customers

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10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Recommendation Engines - How

  Enterprise Knowledge

12

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Mobility - What

13

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Mobility - Who

  EVERYONE

14

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Mobility - How

  Ratings   Location   Tagging   Phones   Voice   Location   Smart v2.0

15

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Appification - What

16

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Appification - Who

  Enterprise IT

17

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Appification - How

  App Store   App as a Platform

18

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Super User v2 - What

  Gen Y, Gen Z, and Early Adopters

19

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Super User v2 - Who

  Enterprise IT

20

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Super User v2 - How

  Mobility, Social, Consumerization, Recommendation

21

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Personal Sourcing - What

  Rise of the Cubical Entrepreneur

22

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Personal Sourcing - Who

  Peers and Coworkers

23

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Personal Sourcing - How

  Micro Service / Task Communities

24

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Collaboration - What

  Shared   Ideas   Images   Recommendations   Documents   Feelings

25

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Collaboration - Who

  Knowledge Workers   Project Managers

26

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Collaboration - How

27

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Social Enterprise - What

28

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Social Enterprise - Who

  You.

29

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

Social Enterprise - How

30

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

The Future – What – Who - How

31

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

The Future – What – Who - How

32

For More Information…

10 Things All IT Managers Need To Know About Social Media

© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 33

Questions?

Thank You PINK ELEPHANT www.pinkelephant.com

Chris Dancy

c.dancy@pinkelephant.com

http://servicesphere.com/blog

http://twitter.com/servicesphere