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Presentation originally given for the Virtual MENG chapter, Joe Pulizzi discusses the most important aspect of successful social media - the content strategy. Then proceeds to give tips, tricks and insights into creating a plan that makes sense for you. Blogging, Twitter and more is covered.
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Social Media Tips & TricksBlogging, Twitter and lots more…
Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42
Follow me @juntajoe
• Evangelist, speaker, author for content marketing – why marketers need to be publishers.
• Founder and Chief Content Officer for Junta42 – content marketing matching service.
• Co-author of Get Content Get Customers (McGraw-Hill)
The people you want to connect with through social media
are seeking information that is
Relevant
Compelling
Educational
Entertaining
Social Media Truth #1
Social Media Truth #2
Forrester Research
Social Media Truth #3
Most Marketers are Horrible Publishers
Who Cares?
Social Media does not work without having something
valuable to say!
You Need to Be a Publisher First
• Like it or not, everyone is a publisher, and you need to understand what that means.
• Look at your marketing activities…starting to feel a lot more like publishing.
Magazines
Newsletters
No Content, No Social Media
Image from Story Worldwide
Your Knowledge
Their Needs
The Secret Sauce
It’s Not about You!
Provide relevant content that gives solutions to some of the toughest problems customers are facing.
(leave out the sales pitch while building the relationship!)
Then Your Ideas Spread!
• Position yourself as the trusted solutions provider for your industry and help people spread the word!
Now for Some Tips
Blogging
My Blog – since April, 2007 (400 posts later)
Tip #1 - Listen/Commenting
• Where are your customers hanging out?
• Target Top 15-20 blogs in your niche.
Listen First!
www.google.com/alerts
Twitter Search (search.twitter.com)
Tip #2 – Blog RSS to Twitterfeed
Tip #3 – Be Consistent
Tip #4 – Track Performance
Tip #5 – Length and Style
• Shorter is often better (250 words)
• Bullets/Lists do better
• Titles are like magazine covers
• Shake it up (video/audio)
• Link to other bloggers
• Link to other articles
• Proofread
Tip #6 – Niche is Better
Twitter Tips
What is Twitter?
Signing Up and Getting Things Right
Then, download Tweetdeck
Tip #1 – Try not to answer the question
Tip #2 – Be Democratic
Tip #3 – Link updates to Facebook
Five Twitter DO NOTS
1. Constant Tweeting about You
2. Mistaking Public Tweets and Direct Messages
3. Cryptic Replies (@you “I know”)
4. Links only i.e., http://bit.ly/jkl7
5. Auto Direct Messages
http://www.socialmediatoday.com/SMC/118535
The Best of the Rest(in super fast mode)
Get Your Google Profile
Hootsuite – good for multiple Twitter Accounts
LinkedIn Answers – Become the Expert
Slideshare – Your Preso on Steroids
Friendfeed – Your Social Media Lifeline
StumbleUpon – You Share, People will Follow
BW Business Exchange
Namechk – Reserve Your Username
Ping.fm – Update all Social Networks at one time
The Dramatic Conclusion
What if?
• What if your customers/followers saw you as the industry thought leader?
What if?
• What if they signed up for your enewsletters and other marketing because they were interested in what you had to say, and thought it could positively impact their lives?
What if?
• What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm?
Free White Paper on How to Be a Publisher!
http://tinyurl.com/VMENG-J42
Questions?
Joe Pulizzijoe@junta42.com(216) 941-5842Site: www.junta42.comwww.joepulizzi.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com
Ways to Connect:LinkedIn: Joe PulizziFacebook: Joe.PulizziTwitter: juntajoe
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