01 pandu sastrowardoyo msp revolution presentation avnet msp day

The Future is Now:The Coming IT #RevolutionAnd The Crucial Roleof MSPs.

Pandu SastrowardoyoTerritory General ManagerManaged Service Providersspandu@id.ibm.com+6282122161623

Introducing: Pandu Sastrowardoyo

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Life Before IBMEnviromatics Engineer,

focusing on Expert Systems design for Environmental

Impact Assessment.ASEAN Assistant Brand

Manager at P&G Thailand, created the Line Extension:

Rejoice Anti-Frizz.Certified Ethical Hacker

(latest cert: v8, 96% pass).Business Competitions

winner at: L’Oreal e-Strat (International), Shell

LiveWire Awards, DANONE Trust.

Country STG SalesCountry PureFlex Leader, handling entire country

during PureFlex introduction.

Was chosen as one of the 12 top worldwide PureFlex sellers, featured in w3,

worldwide.Also: Product Manager for System X, Flex Systems &

Networking

ASEAN STG TechTechnical Solution Manager for

the WW Migration Factory handling AP with a focus on all

ASEAN countries

Currently:Territory General Manager,

MSPsIBM Indonesia

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Our experience?

One Century of Making the

Planet Smarter.(we invented virtualization in 1967.)

We are in the business of...

Making Your World Work

Better.

IBM is dedicated to...

The Future of You.

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What is IBM?

We Are The Place Where The Future Happens FIRST.And issues get SOLVED.

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Technologies. Technologies. Technologies.

Watson. Softlayer. Bluemix. The Weather Company. IBM IX. BigInsights. POWER7. POWER7+. POWER8. PowerVM. PowerSC. PowerVC. PowerKVM. PowerHA. FlashSystems. IBMi. Storwize. RTC. External Virtualization. Technology. Technology. Technology.24 Years of Patent Leadership.

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We Live In Interesting Times.

©2015 IBM Corporation 10/18/1610

What’s putting the world’s top executives on edge?

©2015 IBM Corporation10

©2015 IBM Corporation 10/18/1611

“The ‘Uber syndrome’ – where a competitor with a completely different business model enters your industry and flattens you.”CIO, Transportation, United States

©2015 IBM Corporation11

©2015 IBM Corporation 10/18/1612

“The boundaries of competition are becoming ambiguous.”Yong Eum Ban, CFO, JoongAng Media Network, South Korea

“The boundaries of competition are becoming ambiguous.”Yong Eum Ban, CFO, JoongAng Media Network, South Korea

©2015 IBM Corporation12

©2015 IBM Corporation 10/18/1613

©2015 IBM Corporation13

“Disruptive technologies could change the fundamentals of our business.”Kazuo Hirai, CEO, Sony Corporation, Japan

“Disruptive technologies could change the fundamentals of our business.”Kazuo Hirai, CEO, Sony Corporation, Japan

World’s Largest Taxi Company…

Owns No Vehicles

Disruption is upon us…

World’s Largest Accommodation

Company……

Owns No Real Estate

Photograph by Andrew Harrer/Bloomberg

World’s Largest Retailer…

Carries No Inventory

World’s Biggest Media Company..

Creates No Content

©2015 IBM Corporation15

CxOs expect industry convergence to have the biggest impact on their business

Total CEO CFO CHRO CIO CMO COO

70%

60%

50%

40%

30%

20%

10%

0%

Industry convergence

The “anywhere” workplace

Rising cyber risk

The redistribution of consumer purchasing power

The sustainability imperative

Alternative finance and financing mechanisms

The sharing economy

Top trends to impact business (in 3 to 5 years)

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Let’s Talk About The Future.

IBM BusinessConnect 2016

4.5 billion people on the planet have mobile phones3.5 billion people use a toothbrush

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A #Revolution is Happening in the Business of IT:The IT department – is disappearing.Clients of all sizes are shifting their IT spend to third parties.

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IT buyers and managers, and their Business counterparts, will increasingly demand a mix of providers and types3

81% of US

companies already use public cloud services1

Enterprises expect 46% of their IT services to be delivered via cloud 3 years from now1

By 2020, almost 40% of all servers will be in Service Providers’ data centers – up from 13% in 20111

$100B will be spent on cloud in 2014, 24% more than a year ago2

85% of new software is

now being built for the cloud2

1 IDC, Worldwide SaaS and Cloud Software, 2013 — Software Will Never Be the Same, December 2013[PB12 IDC Predicts 20143 Saugatuck Doc#1258SSR 29Aug13

The #Revolution is an interaction between the new and the old.

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Systems of EngagementKnowledge sharing

engagement models anywhere, anytime

SocialMobile Analytics

CRMDBHRERP

New products and services that deliver greater value to clients

Drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures

Systems of RecordOptimize IT infrastructure,

data and processes

To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.

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Let’s Talk About The Future.

Let’s CREATE The Future.

These shifts create opportunities for MSPs to build a competitive advantage, transform your business

model and engage key audiences with

clients

MSPs are responding to this opportunity with various services delivery models

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Client SiteClient

data center

Managed IT MSP HostedMSP

Managed

Client

MSP SharedMulti-tenant

Client A Client B

MSP Public

A

Users

B

(Source of figure: Gartner)

On Premise Off Premise

Successful MSPs are addressing these shifts by building solutions for the transformation that is underway

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Putting their business on Cloud

Leveraging Analytical Insights

Mobile Management

Building Social “Brand”

Going Green

Business Integration

Focus on Customer Satisfactioncc cc

The Need Solution The Benefit

• A scalable, utility-based model to support critical workloads, testing and disaster recovery needs.

• Implemented SoftLayer bare metal servers for dev and test, deploying a managed production infrastructure, and business continuity for anticipated growth in 2014.

• Included in the solution is Tivoli Storage Manager for archiving, backup and recovery testing

• Predictable cost and time savings,• Increased management efficiencies, • Flexible compute usage billing,

validation testing of backups• Ability to support critical workloads,

testing and disaster recovery needs.

Cloud demands and enables new business modelsTridatum Solutions. Bare metal servers consultants with a focus on helping clients with cloud, big data, and mobile and social transformation.

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Note:Softlayer and other public cloud providers are not yet available as a local hub in Indonesia, thus there are opportunities for local cloud providers to address data residency issues by hosting their own server.

The Need Solution The Benefit

• Provide a Mobile Platform as a Service, Infrastructure as a Service and Software as a Service to VMS’ partners and enterprise customers

• Built an effective cloud ecosystem and mobile services by providing Mobile Platform as a Service, Infrastructure as a Service and Software as a Service to VMS’ partners and enterprise customers.

• Simplify infrastructure • Ease of management• A collaboration with IBM, part of a

five-year Information Technology (IT) strategy, to build cloud ecosystem and value-added mobile services by providing Mobile Platform as a Service, Infrastructure as a Service and Software as a Service to VMS’ partners and enterprise customers.

A systematic approach to engagement is now requiredMobifone. Vietnam Mobile Telecom Services Company (VMS) is the largest 3G provider in Vietnam and has 40m subscribers

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The Need

• As growing appetite for cloud services opened up new markets for Vissensa, how could the company diversify its offerings to truly meet any client need, while still keeping prices competitive?

Solution

• Vissensa seized first-mover advantage to launch a full spectrum of IaaS, PaaS and SaaS offerings, supported by a hybrid cloud model based on IBM hardware, software and SoftLayer® solutions.

Hardware• IBM® Enterprise Cloud

System• IBM Flex System®• IBM Power® System S822• IBM Storwize® V7000Software• IBM Cloud Orchestrator• SoftLayer®

The Benefit

• Vissensa can match the right workload to the right platform to maximize performance for diverse client environments, at an attractive price – boosting client value and gaining a competitive edge

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Cornering the MSP market with full spectrum hybrid cloud services that meet any client need

"IBM understands that hybrid cloud is the future, with them we can address new parts of a growing market."—Steve Groom, CEO, Vissensa

What does IBM offer MSPs/CSPs to help grow your business?

The right solutionsmatter to build on the Cloud

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ComputeEnterprise Cloud System.Power Systems for MSPs.

StoreSpectrum StorageCleversafe

TransformBluemix Platform as a Service

OrchestrateIBM Cloud Orchestrator Performance managementStorage Manager

Implement and manageCloud management software from IBM Smartcloud Control Desk

Example cloud solution offerings from IBM

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Let IBM, Avnet, and Partners Surround You With Value!

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Accelerating your Differentiation & Value Creation

Your Business Model Your offeringsYour area of expertise Your Process Expertise

Managed Service ProvidersManaged IT - Telco & Hosting - Cloud Providers - System Integrators - ISV

Business Expansion• Demand

Generation• Business

Development• Co-Marketing• Branding• Incentives• Pricing Models• Demo &

Loaners

Technical Support• Global Scale• Local • Resources

Software Solutions Systems & Storage Services

EasyScale Options Partner Ecosystem Options Open Standards