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Sponsoring 2.0 Sport as an experience
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Sport 2.0Farewell to an eraGijsbregt Brouwer
Gijsbregt BrouwerSport 2.0
www.brightguys.nl
Sport 2.0Improving sports thru internet &
mobile
Sponsoring 0.0Maecenate
Sponsoring 1.0Signage boarding
Sponsoring 1.5Hospitality
Crisis SponsoringSales driven
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
Sport = experience
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
Build lasting Build lasting platformsplatforms
Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl
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