Laterra resort

Florida's First Coast of Golf

Laterra Resort at World Golf Village

Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf

Florida's First Coast of Golf

Your Membership Dues of $2,032 are

part

of a $1.84 Million co-op Marketing Plan

Laterra Resort at World Golf Village's Booking Initiatives

Stay and Play booking capabilities on FFCG's website

Book "rooms only" capabilities on FFCG's website

Net Rate sharing with FFCG's 10 Preferred Tour Operators for

booking stay and play packages.

Laterra Resort at World Golf Village's stay and play packages

listed on the Visit Florida "Hot Deals" page, (rotating basis).

Membership Enhancement

Programs

Florida's First Coast of Golf's "Specials Program"

16 Consumer Golf Shows

Golf Package Link added to your website

Social Media announcements

Co-op marketing campaign

Advertising & Marketing

www.Florida-

Golf.org

New Website with SEO Strategy

Digital Marketing Campaign

Paid Search

Golf.com

Golfweek.com

Email Marketing Campaign

To FFCG list of 51,000

To dedicated targeted lists

Print Campaign

Golf

Golf Digest

Promotions

Jaguars

Mich Ultra

Sports Illustrated

TV/PR

PLAYERS Campaign

The China Travel Channel

Laterra Resort at World Golf Village

Digital Marketing through FFCG

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast

FFCG - November 2012, March 2013

& GolfSwitch December 2012

Print Applications

Promotio

ns

Co-Op

Marketing

Visit Florida's Golf Publication

Sports

Illustrated

Sweepstake

s

2 million

circulation

26,723 entries

International Efforts

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Purchased Schedule for Each

Market

Post Buy$39,479.36 purchased, final buy came in

at $37,238.54 or a 6.1% savings.

204 spots purchased, 252 aired. 19% in

bonus spots.

3% increase over planned GRPs

Public Relations Intern

Implement Florida's First Coast of Golf's Web Based PR Strategy

Outgoing individual who enjoys meeting new people

Produce footage & pictures to be blogged about on FFCG's

website (lodging, courses, & interviews)

Footage to be placed on selected FFCG social networking

accounts such as Facebook, Myspace, Twitter, etc.

Intern will be responsible for - Scheduling, Interviewing and

shooting video of each FFCG's Golf members and member Golf

Schools along with obtaining on-course interviews with traveling

golf vacationers.

In Closing

Florida's First Coast of Golf is the

Trusted Source for Golf Travel

Planning