Global sports media_consumption_report

Sports fans across all markets surveyed

14 Markets Surveyed

UK

France

German

y

Holland

Italy

Spain

USA

Canada

Brazil

China

India

Indonesi

a

Japan

Korea

% of Spanish fans following sport via social

Growth in Mobile sports consumption

Growth in sports

media consumption

via mobile devices

in Germany

Time spent online

Hours a week spent

consuming sport online

Social Media

Of the markets surveyed favour Facebook over other social media to

consume sport

Traditional Formats

Television is the dominant

means of consuming sport

across all markets surveyed

Online Closing In

Online is now the

2nd most popular

method for

consuming sport

in 10 of 14 markets

Football Dominates

Football fans across all markets

surveyed

Petrol Heads

Number of Formula 1 fans across all markets surveyed

The Rise Of The 2nd Screen

of Turkish sports fans

who have started

following sport on a

second screen in the last

two years

of Chinese fans consume sport on connected

TVs, gaming consoles and set-top boxes, compared to

6% in Japan

Connected TV Flourishes

Shooting Hoops

Basketball fans across all markets surveyed

Tennis fans across all markets surveyed

Net Audience

Paper Talk

out of 14 markets where newspaper

sites and apps are the most popular

way for fans to access sports content

New Money

of Chinese fans are willing to pay to

watch sports content vs 7% of German

fans

Full Time

Average hours spent consuming sport

each week in India vs 4.5 hours in

Japan

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