Gender Marketing Research

INFLUENCESOFGENDER MARKETING

OVERVIEW

GM

QUESTIONS

What is your idea about the gender marketing ?

Cars optional questions

Gender Marketing

Definition:

It is marketing skill refer to both man and woman for different needs. It can be useful in selling certain idea to specific customer group

Hummer's success

Humm

er 1

Humm

er 2

0%10%20%30%40%50%60%70%80%90%

100%

malefemale

5 percents female Hummer 1 owner, and for Hummer 2, it sharply increased to 27 percent

Reason of Hummer's Success

Safe and reliable Wild and adventure

Influence to Children

“Math is tough”

•No female Fields Medal awarder•SAT math over 700, 13-1 (male to female)•Give up after G10, 75%

Influence to company

LEGO :  a famous and popular line of construction toys brand comes from Billund, Denmark.

Lego Friends

creativitydevelop monitor skillsimprove problem

solving abilitiescreative imaginations

cute

Result

Sexism and Gender stereotype36,000 people ask to stop from signing a petition 

•Bunches of money in girl’s market•gain 8 percent in NASDAQ

Question VIDEO

What is your felling about that?

Ad's echoingHousework

Illness

Aging

Embracing

Female

Shave

Clever

Drunk

Man

Influence to Society

Stereotype of women

Society prejudice

Lower social standard

Conclusion

Influence to Children

Organization

Society

Limited useful and much more harm

Thanks for paying attention

Any question?