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Deepak kumar Labh PGDM Accman Institute Of Management Greater Noida
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2. OBJECTIVE
ABOUTCHARGERS
FRANCHISE HISTORY
MANAGEMENT
CHARGERS BRIGADE
SUPPORTING STAFFS
MARKETING STRATEDGY
FINANCIAL POSITION
3. 4. THE CHARGERS: HISTORY
The Deccan Chargers franchise is owned by Deccan Chronicle. The
media group acquired the franchise from IPLfor $107 million on
January 24, 2008. Later, another media group, Group M India picked
up a 20% stake in the franchise.
The team's name reflects the association with the Deccan Chronicle
newspaper, which in turn derives its name from the Deccan plateau
that makes up the majority of the southern portion of the Indian
peninsula .
5. LOGO AND JERSEY
The Chargers logo is a charging bull .From the 2009 season, the
team changed the colors of its jersey (from beige and black to
sparkling silver and blue) and the logo (from gold and red to white
and blue).
6. 2008
Players
Adam Gilchrist, Andrew Symonds , ShahidAfridi, Scott Styris and
Herschelle Gibbs.R.P. Singh, NuwanZoysaandChamindaVaas
Performance
Despite the fact that the team was one of the favorites to win the
inaugural edition of the IPL , the team failed to reach the
semi-finals. and as a result they finished at the bottom of the
table. Team was heavily let down with poor fielding and
bowling.
7. New Administration And Support Staff
CEO Resignation
Trading
New-Signings
Performance Deccan staged an inspired comeback in 2009 by winning
the second IPL season
2009
8. SahidAfridi and SanjayBangar was made available for trading no
one hire former while later goes with KKRs
3 foreigners Ryan harris($70k),Fiedel($150k) and
d.smith($100k)
Seven new domestic players were also signed up; TirumalasetSuman
and Abhinav Kumar who are batsmen, bowler ShoaibMaqsusi from the
Hyderabad team signed after their consistent performances on the
domestic circuit. M.S.Bisla , a Wicket-Keeper from Himachal Pradesh
, Baroda batsman AzharBilakhiaand two fast bowlers from Punjab ,
Jaskarandeep Singhand Harmeet Singh .
TRADINGS AND NEW SIGNINGS
9. BECOME CHAMPION
Awards Won By Deccan Players
Player of the Tournament 2009 : Adam Gilchrist 495 Runs and 15
dismissals
Purple Cap 2009 : RP Singh23 Wickets
RohitSharma : 362 runs and 11 wickets ( including a hat-trick
)
PERFORMANCE
10. CHARGERS BRIGADE
11. Management
Mr. V. Shanker Reddy
Chairman, Deccan Chargers
DineshWadhwa
-------------------
VenkatReddy
12. Deccan chargers launch of an innovative marketing strategy for
creating mobile community for fans, ...(Hindu 07 may 09)
SainaNehwal become the chargers Brand-Ambassedor
Marketing Strategy
13. Marketing Strategy
14. FINANCIAL POSITION
15. Wishingu all the very best in future
16. www.deccanchargers.com
www.chronicle.com
www.iplt20.com
www.google.com
www.yahoo.com
www.indiatimes.com
www.wikipedia.com
www.ndtvimagine.com
www.crickinfo.com
REFERENCES
17. THANK YOU
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