Branding Case Study - England Netball

Coachwise Case Study:

England Netball

© A

ctio

n Im

ages

Lim

ited/

Reu

ters

The JobKnowing that our designfunction is one of the best inthe sector, England Netballinitially approached us todiscuss the graphic design of its Coach Development Model and Talent Identification programme.

From these early discussions,the brief expanded to all areasof England Netball’s brandingand resource development.

England NetballClient:

© w

ww

.SW

pix.

com

The SolutionCoachwise researchedEngland Netball’s market,studying media their targetaudience might consume,and creating mood boards tofind patterns in design, colours and typography.

From this research we beganto update and modernise theexisting England Netballbranding, better targeting the sport’s audience.

England NetballClient:

The SolutionA new strapline that reflectedthe England Netball brand,‘Be The Team’, was createdand rolled out to greatacclaim throughout the organisation.

England NetballClient:

Pantone 704 C = 0M = 90Y = 72K = 29

Pantone 1375 C = 0M = 45Y = 91K = 0

PantoneProcessCyan

C = 100M = 0Y = 0K = 0

Pantone 2593 C = 67M = 91Y = 0K = 0

PantoneHexachromeGreen

C = 93M = 0Y = 100K = 0

Pantone 123 C = 0M = 24Y = 94K = 0

Pantone 1925 C = 0M = 100Y = 55K = 0

ExcelPantone 158 C = 0

M = 70Y = 100K = 0

Excel +Pantone 485 C = 0

M = 95Y = 100K = 0

youthPantone 2597 C = 85

M = 100Y = 0K = 0

youthPantone 375 C = 41

M = 0Y = 78K = 0

Club Development Volunteering

Officiating Coaching

Competition Back to Netball

CELE +CEL

E

The Results England Netball can nowportray a consistent image to all stakeholders, with strong, modern and relevant branding.

All communications andresource materials now clearly‘belong’ to the brand, whichhas led to an increase inbrand pride and association.

England Netball’s brandrecognition has beenenhanced exponentially,resulting in increasedexposure for the sport.

England NetballClient:

The Results Coachwise has designed awide range of collateral forEngland Netball, includingresources, business cards,PowerPoint templates andcompetition branding.

It has enjoyed the significantfinancial benefits offered by our print managementsolution, saving considerablecosts in the process.

© A

ctio

n Im

ages

Lim

ited/

Reu

ters

England NetballClient:

ExampleEngland NetballOfficial Netball Rules

1

ExampleEngland NetballOn the Ball resource

2

England NetballUmpiring resource andCoaching DVD Cover

3 Example

England NetballExcel Framework document

4 Example

England NetballRoller Banners

5 Example

England NetballWorkshop promotional flyer

6 Example

England NetballSuperleague Programme

7 Example

England NetballU14s Club Programme

8 Example