Brand equity - Barclays Premier League

• Brand equity is the added value that endowed to products and services.

• This value may be reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share and profitability that the brand commands for the firm.

Brand Equity

ORIGIN

• 17 July 1991

• License to negotiate its own broadcast & sponsorship

• To compete in Europe

• Separated from Football League

• 2nd best league in the world

• $ 2.479 Billion

CORPORATE STRUCTURE

• Corporation owned by 20 member clubs

• Each as a shareholder

• FA a special Shareholder

• Elects the chairman and chief executives

REVENUE

• Ticket sales

• Selling players to other clubs

• Merchandise (jerseys, shirts, scarves, etc)

• Sponsorship deals (jersey, stadium name, or billboard around the pitch)

• BROADCASTING RIGHTS

DELOITTE FOOTBALL MONEY LEAGUE

LEAGUES COMPARISON

TEAM BRAND VALUES

BRAND VALUE

MOST VALUABLE FOOTBALL BRANDS

INDICATORS

• Club / league history

• Trophies won

• Players

• Owners / shareholders

• Fan base

• Endorsements

CHANGES