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Was St. Paul a proto-blogger? Did the Desert Abbas and Ammas invent "friending" and "tweeting?" Did medieval manuscript creators invent hypertexting? This presentation by Dr. Elizabeth Drescher, Director of the Center for Anglican Learning & Leadership and Assistant Professor of Christian Spiritualities at Church Divinity School of the Pacific, introduces changes in communication, community, and leadership influenced by new social media technologies. The presentation links current social media practices to long-held Christian traditions and provokes questions about how the Church can be proactively using social media for community-building, education, and formation.
Citation preview
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Tweet if U Jesus
The Promise of Social Media for Communities of Faith
Elizabeth Drescher, PhDDirector, Center for Anglican Learning & Leadership
Assistant Professor of Christian SpiritualitiesChurch Divinity School of the Pacific
+Quick Presentation Schematic
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+A Very Brief Historical Overview
of Social Media in Christianity
1st Century CEPauline Proto-Blogging
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+“Abba, give me a tweet…”
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3rd Century CEDesert Ammas and Abbas introduce “friending”
and anticipate “tweeting,” becoming monastic “thought leaders” for centuries
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+An Inconvenient Truth…
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4th – 9th Centuries CEMedievals popularize pre-HTML “hypertexting”
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Hurrying through History…
High Middle Ages Reformation
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+The N
ext
Thin
g W
e
Know
…
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“Integrated Mediascape
”Conversation, Connection, Community
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+How Digital Communication has Changed and What We have to Do to Get On Board
1990“Flash Mobbing”
In Seattle
Digital practice drives social behavior in the
“real” world
1994Mainstream media end-run
by Zapatista activists
Direct to web communication shapes the
message
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Participation is the Key Driver
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2004“Worker Bees”
create the buzz, build the hive
(candidate stings himself)
2008Aggregation
yields emergence
33% of internet users forwarded political content to others during the 2008
campaign
2009User-generated distribution…
Will emergence be revolutionary?
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
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Much younger person logs in and updates her FB page with
the NEAC FB page.
Earlier today at General Convention
Tweet if U Luv Jesus/Elizabeth Drescher, PhD
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A CDSP Faculty Member
walks into to NEAC booth
The congenial booth
volunteer talks with
both, noting that NEAC has a Facebook® page AND a
handy laptopA much younger person walks
into the same booth
CDSP faculty member
photographs young woman with iPhone,
uploads photo to MacBook, updates this presentation
Young woman’s
FB “Friends” see her
page with the NEAC Page Link
Young woman’s
FB “Friends” see her
page with the NEAC Page Link
And so on, and so on, and so on…
Sometime next week, faculty member puts
this presentation on her web
page, LinkedIn, and Facebook
+How the Web Itself Has Changed
Bro
ad
castin
g M
od
el
Rela
tion
al M
od
el
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Three Keys to the Social Web
1. “Leaders are Places”
2. An Emergence is Created by Swarms, not Queens
3. Only Connect
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+1. Leaders are Places
“You’re not a leader, you’re a place. You’re like a park or a garden. If it’s comfortable and cool, people are attracted. Deanspace is not about Dean. It’s about us.”
~ Joi Ito, entrepreneur and “emergent democracy” activist, in 2004 on the effectiveness of the Howard Dean internet strategy
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Leadership in the Web 2.0+ World
The Art of Losing Control
What Web 2.0+ users do want: Valuable, meaningful,
authentic content Site creator
transparency Access to “thought
leaders” Focus on mechanics
Interactivity Creative participation Searchability
What Web 2.0+ users don’t want: Marketing Preaching Focus on aesthetics Digital catalogue or
directory
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Leadership Develops Collaboratively
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+2. An Emergence Created by Swarms, not Queens
“In simplest terms, [networks] solve problems by drawing on masses of relatively stupid elements, rather than a single, intelligent ‘executive branch.’ … They get their smarts from below. In more technical language, they are complex adaptive systems that display emergent behavior. In these systems, agents residing on one scale start producing the behavior that lies one scale above them: ants create colonies; urbanites create neighborhoods; simple pattern-recognition software learns how to recommend new books. The movement from low-level rules to higher-level sophistication is what we call emergence.”
~ Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+3. Only Connect…
Web 2.0 participation requires multiple entry points that allow interactive engagement and point back to a central web hub
Facebook Twitter YouTube Flickr News and Blog sites eCommunities
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Facebook Groups
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Largest Demographic on Facebook:Women over 50Source: StrategyLabs.com. Available at:http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/.
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Facebook Events
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
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Twitter Demographics:47% Male; 53% Female 47%=18-35; 31%=35-49; 21%=50+
Source: StrategyLabs.com. Available at:http://www.istrategylabs.com/twitter-2009-demographics-and-statistics/.
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+YouTube
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Largest Demographic on YouTube:Men 18-22; Men over 35
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Flicker
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
Flickr Demographics:54% = Male46% = Female
+Religious Blogsites and Newsites
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+You Gotta Get Out More Often:Linking and Commenting with the Wider Media Community
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Expand the News
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Niche eCommunities and Networks
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+It’s All about Conversion
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Building Together
Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+A Basic Process Overview for Leading Community on the Social Web
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
+Resources
Chris Anderson, The Long Tale: Why the Future of Business is Selling Less of More (2006)
Jacques Derrida, On Cosmopolitanism and Forgiveness (2001)
Steven Johnson, Emergence: The Connected Lives of Ants, Brains, Cities, and Software (2001)
Amanda Lenhart, “Adults and Social Networking Sites,” Pew Internet & American Life Project,” January 14, 2009. Available at: http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx
Charline Li and Josh Bernoff, Groundswell: Winning in a World Transformed by Social Technologies (2008)
David Meerman Scott, The New Rules of Marketing & PR (2007 & 2009)
Walter Ong, Orality and Literacy (1982)
Clay Shirky, The Power of Organizing without Organizations (2008) Larry Weber, Marketing to the Social Web: How Digital Customer Communities Build Your Business (2007)
Michael Wesch, “The Machine is Us/ing Us,” YouTube Video, available at: http://www.youtube.com/watch?v=6gmP4nk0EOE (2007)
Michael Wesch, “An Anthropological Introduction to YouTube,” Presentation at the Library of Congress, June 23, 2008. Available at: http://www.youtube.com/watch?v=TPAO-lZ4_hU&feature=channel
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Tweet if UJesus © Elizabeth Drescher, PhD, 2009. All rights reserved. www.elizabethdrescher.net
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