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John Carroll Universtiy Master\'s in Communications Management... Group project creating a brand for the Fatima Family Center, a community center in the innercity of Cleveland, Ohio (Hough Neighborhood).
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The Fatima Family Center
Presented by
How do we raise awareness of the Fatima Family Center’s programs in a meaningful way?
How do we call the residents of the Hough neighborhood to action to become more involved at the Center?
Our Challenge, Goals & Objectives
The Lady of Fatima Legacy:The Basis for Our Strategy
Fatima Platform
To preserve the future of the Hough Neighborhood, the Fatima
Family Center fosters individual and community growth by providing
opportunity and stability by diverse programming.
Hough Neighborhood Demographics
o Population o 16, 294
o Households o 6, 692
o Median Housing Unit Valueo $60, 608
o Family Median Incomeo $20, 770
Source: 2000 Census of Population and Housing
Introducing……
TEAM FATIMA
What is Team Fatima?
o Brand image bringing awareness to the Fatima Family Center
o Helping the Fatima Family Center reach out to the community in a safe and fun manner
o Inspiring a shared vision through the people of the Hough neighborhood
The Team Fatima Logo
Colors Hope, Peace, Promise
Cloud Reaching new heights
Font Slightly stylized
Fatima Friendly is designed to provide Hough residents with safety
education and training, as well as, providing safe havens in Hough for
those needing it.
Fatima Focus: Connecting Hough
o Create a new energy, while looking toward future improvement
o Made for Hough residents by Hough residents
o Provide information about special events and programming
o Reach multiple demographics
The Thirteenth
Special Events to be held on the 13th of each month
The Playbook looks to create an intergenerational bond through Team Fatima’s Collection and publication of wisdom and knowledge
fromHough’s residents.
Use suggestion boxes to collect input from Team Fatima members and Hough Residents for publication in The Playbook, as well as, receive questions and concerns from the community.
Team Fatima Rewards Program
Team Fatima Rewards Program
o Reward high-achieving Team Fatima members
o Drawing on the 13th of every month
T E A M
F A T I M A
Promotional Tools
o Graffitio Cross Promotions o Flyerso Word of Mouth
Graffiti
o Sidewalk chalk used to promote programs and special events
o High visibility in heavily trafficked areas e.g. schools, churches, bus stops
o Use creative intuition of Team Fatima members
Cross Promotions
Flyers
o Easy and fun way to promote events
o Timely and easy distribution
o Can be posted at any location
o Can incorporate as after school activity to help student with spelling and creative skills
Word of Mouth
Spawn a grassroots effort by creating buzz through word of mouth
Questions/Concerns
What can we help you with?
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