Trends in Successful Financial Advisor Business Practices

Title Slide: Trends in Successful Financial Advisor Business Practices

Candyce EdelenCEO − PropelGrowth

Candyce Edelen led the research team that conducted the 2014 Maximizer Wealth Management Industry Study. She is founder and CEO of PropelGrowth, where her work is focused on issues in wealth management, electronic trading, and risk management. She helps financial technology companies develop and execute effective go-to-market strategies targeting the financial industry. Prior to PropelGrowth, Candyce co-founded two financial technology companies that provided order routing gateways, electronic trading surveillance, direct market access and FIX connectivity for electronic trading.

Speaker

John Easton Director, Strategic Accounts − Maximizer

John Easton has been focused on CRM technology for 15+ years, specializing in product management and developing strategic relationships at Maximizer Software.

He spends a great deal of his time speaking with investment advisors and wealth management firms to define how CRM solutions should match specific business requirements. With a background in technology and Economics, John possesses a unique perspective on tech and the market drivers that turn products into innovative and lasting solutions. and CRM.

Speaker

Jodie PapikeExecutive Vice President − Cross-Search

Jodie Papike is the Executive Vice President of Cross-Search, the first third-party, independent broker-dealer advisor and executive placement firm.

Since joining Cross-Search in 1997, Jodie has been consulting with financial advisors transitioning to new independent broker-dealers, guiding them through the entire process of identifying their most appropriate options, negotiating a deal and transitioning clients.

Speaker

Tom DaleyCEO, Founder − The Advisor Center

Tom Daley is the CEO and Founder of The Advisor Center—a dynamic online recruiting community empowering advisors to research their career options and engage anonymously on one centralized platform. Tom has worked in the financial services industry for over 25 years. His diverse experience began with American Express in finance and corporate strategy. In 1997, he joined LPL Financial and was promoted to Senior Vice President of East Branch Development.

Speaker

Afif (AJ) JawadSenior Investment Advisor − Holliswealth

For over 15 years, AJ has been a senior financial advisor with HollisWealth helping individuals, families, and businesses achieve their financial planning goals. In addition to being with HollisWealth, he has more than 10 years of experience working with taxation. AJ brings forth an invaluable combination of knowledge experience, expertise, and strategy that is instrumental in achieving long-term growth and success for his clients.

Demographics of Survey

Affiliation and Practice Type from Respondents

Assets Under Management

Retirement Timing:Respondents Over 61 Years of Age

How do you plan to retire?

Criteria for Top Performers:

• Lowest overall client attrition• Highest confidence in ability to increase income in 2014• Highest growth in AUA/AUM compared to market

Top Performers:Client Acquisition and Retention

Top Performers: Technology Investment and CRM Usage

Technology platforms are central to regulatory compliance, operation efficiency, and overall success of wealth management firms

What aspects of your workflow are automated?

There is major importance placed on fully leveraging CRM to attract and retain clients; as well as using mobile access can dramatically improve efficiency.

Top 2 Tools for Managing Customer Relationships

CRM Products In Use

Access Client Informationon Mobile Device

With constant changes, advisors face issues with regulatory change and operational complexity.

Obstacles to Growth

Trends in Successful Financial Advisor Business Practices

Software

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