Taist for SaaS vendors 02.06.2014

Turn your SaaS into a platform

Keep all of your clients happy, increase ARPU and

lifetime

Anton  Belousov,  h.p://tai.st,    anton@tai.st  

THERE CAN BE ONLY ONE SIMPLE APP

NOT for first customers

NOT for prospects

SECONDARY FEATURES:

SECONDARY FEATURES

•  +LIFETIME: keep existing customers from switching to competitors •  +REVENUE: grow bottom-up •  +REVENUE: get larger customers

FEATURE TYPES

•  Add new functionality •  Change UI •  Change inner business logic •  Integrate with other application

PROBLEMS OF FEATURE EXPANSION •  +CAC: lower activation and

adoption of new customers •  +DEV COST: complex product •  -NO UPSELL of specific features

NOW: AWFUL FEATURE DEPENDENCIES

NOW: API IS NOT FOR FEATURES

•  CAN’T add inner features •  WHO will pull the handles?

ALL YOU NEED IS PLATFORM

•  OPEN for third-party developers •  ALL KINDS of features •  EASY USAGE: dev & administrative

tools

TAIST – PLATFORM AS A SERVICE

•  Appstore inside your SaaS •  Out-of-the-box features via SDK •  Add-on-focused community •  All management tools

TAIST: INNER ADD-ON STORE

TAIST: IDE INTEGRATION & SDK

PROFITS

•  Customers love you •  Develop faster and cheaper •  upsell: features as paid-for apps •  discover what clients really need

TAIST – FIRST VERSION

•  Frontend-based add-ons •  Easy install – as Google Analytics •  Help with developer community

creation

TRY TAIST

•  Have lots of feature requests? •  Understand ecosystem

importance? •  Want to gain advantage first?

Contact me: anton@tai.st,

linkedin.com/in/abelousov