Product Management - Simplest Framework for Prioritization

SIMPLEST FRAMEWORKTO SET PRODUCT PRIORITIES

(for startups)

alex@diagramic.com

SIMPLE AND

FAST TOOL

WHAT IS THE SIMPLEST

PM FRAMEWORK TO

GET THINGS DONE?

STEP 1 - TODO LIST

• FEATURES

• DESIGN

• TASKS

• USER FEEDBACK

• … anything you add to the list

EXAMPLE - FEATURES

Date Feature Comments

2/15/15 Feature 1 MVP

3/1/15 Feature 2

3/6/15 Feature 3

3/7/15 Feature 4

STEP 2 - RANK

Rank is defined as multiple of:

R = User Value x Business Value x Delivery

each one is rated 1-5 (1=worst, 5=best)

You can add more, but NOT RECOMMENDED

VALUES (ATTRIBUTES)• User value is based on Segmented -

Aggregated votes (inputs: Sales, Support,

Training)

• Business value is based on revenue

opportunity, marketing value (inputs:

Business, Marketing)

• Delivery (T2M, Engineering Effort) is based

on how quickly it could be done (input: Eng

team)

RANK

ver FeatureUser

Value

Business

valueT2M Rank

Feature 1 4 2 5 40

Feature 2 5 4 4 80

Feature 3 5 5 3 75

Feature 4 4 3 4 48

STEP 3- SORT AND

VERSION

ver FeatureUser

Value

Business

valueT2M Rank

1.01 Feature 2 5 4 4 80

1.02 Feature 3 5 5 3 75

1.03 Feature 4 4 3 4 48

1.03 Feature 1 4 2 5 40

VERSIONS = RELEASES• Combine many small improvements or

few large features

• Releases are "bundles" of requirements

with total value sum of X of more

(~400pts)

• Example:

v.1.03 has 88pts = 48pts (Feature 4) +

40pts (Feature 1)

• Best practice: Don’t make releases “too

big”. Customers will always find

bugs/problems

BEST PRACTICE -

EQUALIZE

0

110

220

330

440

550

April May June July

0

150

300

450

600

750

April May June July

Good

Not

SUMMARY

1. MAKE A LIST

2. RANK BY 3 DIMENSIONS (USER, BIZ,

ENG)

3. GROUP INTO RELEASES OF X PTS

Use any tool you like (diagramic.com,

spreadsheet)

DEMO

BEST PRACTICE

ALTERNATE “FEATURE” RELEASES AND

“USABILITY” RELEASES

0

110

220

330

440

550

April May June July

SUMMARY

1. MAKE A LIST

2. RANK BY 3 DIMENSIONS (USER, BIZ,

ENG)

3. GROUP INTO RELEASES OF X PTS

use any tool you like (google spreadsheet)

THIS IS AS SIMPLE AS IT CAN

GETI've seen very complex systems, but

the overhead is not worth it

DIAGRAMICSIMPLEST PRODUCT PRIORITIES FRAMEWORK

alex@diagramic.com

www.diagramic.com