Leg Keynote- Mythology and Potential of the ARM Server

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Christian Reis – VP Hyperscale at Canonical Keynote Title: “Mythology and Potential of the ARM Server” Keynote Abstract: ARM is the most interesting thing that could happen to servers in decades: a chance to redefine system architecture, form-factor, hardware acceleration, power consumption and the supplier ecosystem. It’s also a chance to throw away legacy and build the ideal platform for a post-cloud world (whatever that means) — if we keep our eyes on that goal. This talk is my view on where we are and where we need to be in order to turn opportunity into industry-defining success. Christian Reis Bio: At Canonical, Kiko is responsible for next-generation server engagements & technology, including Ubuntu Server for ARM and the provisioning solution MAAS. Prior to this role, Kiko was assigned as VP Engineering to Linaro, where he participated in the organization’s conceptualization and creation. Kiko holds an MSc in Software Engineering from USP and resides in São Carlos, Brazil. --------------------------------------------------- ★ Resources ★ Zerista: http://lcu14.zerista.com/event/member/137744 Google Event: https://plus.google.com/u/0/events/ckhclepu7asu7fg5ri18t7kgi5o Video: https://www.youtube.com/watch?v=f2RQYclWifI&list=UUIVqQKxCyQLJS6xvSmfndLA Etherpad: http://pad.linaro.org/p/lcu14-300a --------------------------------------------------- ★ Event Details ★ Linaro Connect USA - #LCU14 September 15-19th, 2014 Hyatt Regency San Francisco Airport --------------------------------------------------- http://www.linaro.org http://connect.linaro.org

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Mythology & Potentialof the ARM Server

Christian “kiko” Reiskiko@canonical.com

Linaro Connect USA 20142014-09-17 Burlingame, CA

SURGEON GENERAL'S WARNING: This presentation contains mildly creative thinking, some degree of speculation and carbon monoxide.

MythStandards drive innovation

MythStandards drive innovation

No 3GNo GPSNo MMSNo FlashNo BT file transferNo copy & pasteNo 3rd party appsNo video recording

MythThe IT buyer Is a Rocket Scientist

MythWorkloads require 64-bit Xeon E7

MythWorkloads require 64-bit Xeon E7

Over 50%2-core

7.5 GB RAMor smaller

MythWorkloads require 64-bit Xeon E7

32-bit onlyuntil March 2012

MythWindows Matters

Myth “Enterprise” Matters

A brief historyof disruption

1981

1988

1989

1994

1995

2001

2004

What changed since 2004?

For x86,not that much

What changed since 2004?

Elsewhere,almost everything

What changed since 2004?

1. Linux

2. Cloud Computing

3. Mobile userbase explosion

4. High-performance ARM SoCs

5. Software transition to scale-out

6. Software transition to open source

7. ODM direct and bare-bones server design

How you winwith ARM Server

Dramatic

So much better thatthe IT buyer can't ignore us

Dramatically CHEAP?

So much cheaper thatthe IT buyer can't ignore us

Linux Only

Because ARM Servers willonly ever run a free Linux

Open Source Scale Out

Only horizontal-scalingopen source applications matter

Less Baggage

Drop everything a Linux serverdoes not absolutely require

(Hint: stop worrying so much about firmware)

Think System, not CPU

Don't play on terms dictatedby the x86 ecosystem

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