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Implemented in December 2013 and recently highly commended in the 2014 My Beautiful Intranet Awards, :MYWORKSPACE, has changed the way internal communications are managed and has led to an increase in social collaboration whilst providing internal efficiencies. To establish why :MYWORKSPACE was such an instant success, we will take a 12 month journey with an intranet from conception to part of everyday life. We will discuss the cornerstones on which the site was built through choosing the best project governance and creating the appropriate change plan through to managing the cutover and making the :MYWORKSPACE a part of everyday life.
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:MYWORKSPACECONCEPTION TO REALITY
INTERACTION 2014
WHAT WE DO... WE’RE THE WORLD’S
LARGEST INDEPENDENT CONTAINER SHIPPING LINE
COVERING ROAD, RAIL & SEA
37000+ EMPLOYEES 150 COUNTRIES
475 OFFICES630 UK STAFF
UK HQ IN IPSWICH + REGIONAL OFFICES IN
LIVERPOOL, GLASGOW & LONDON
THE MSC BRAND: for the real worldForFor you, for us, for our joint success, for the environment.
RealReal people, real language, real customer needs, real problems, real solutions, caring, genuine, accessible, likeable, real relationships, contactable, available.
Real WorldRealistic, down to earth, not arrogant ‘everything is fine’, working hard to meet your needs, recognising that there are constant changes & challenges - we’ll be there to support you, a partnership, we both need to grow and make profit.
WorldGlobalisation, shipping is the ‘lifeblood of international trade’. World economy, global service, environment and sustainable development.
OUR INTRANET CHALLENGE...
FROM THIS...
TO THIS...
HOW DID WE MANAGE THISTRANSITION?
PEOPLE
DIRECTION
GOVERNANCE
CHANGE MANAGEMENT CHANGE MANAGEMENT COMMUNICATION, TRAINING & IMPLEMENTATIONHave a detailed change plan from day 1 and try to communicate gradually rather than big bang
GOVERNANCEDECISIONS, BUDGET & SENIOR SPONSORSUnambiguous governance plan. Be clear on decision making. Steering group represents business.
DIRECTIONPOSITIONING, GOALS & RISKSClear direction - where do you want to go and what might stop you
PEOPLEUSER FOCUS AT THE HEART OF THE PROJECT
OURPROJECTGOALS
• DELIVER EFFICIENCIES
• IMPROVE EFFECTIVENESS
• IMPROVE INTERNAL COMMUNICATION
• INCREASE COLLABORATION
• IMPROVE PROJECT TEAM EFFECTIVENESS
• IMPROVE OUR PROCEDURAL DOCUMENTATION
• REDUCE EMAIL USAGE
• TO HAVE OUR INTRANET RECOGNISED AS ONE
OF THE LEADING UK SOCIAL INTRANETS
PEOPLE
DIRECTION
GOVERNANCE
CHANGE MANAGEMENT CHANGE MANAGEMENT COMMUNICATION, TRAINING & IMPLEMENTATIONHave a detailed change plan from day 1 and try to communicate gradually rather than big bang
GOVERNANCEDECISIONS, BUDGET & SENIOR SPONSORSUnambiguous governance plan. Be clear on decision making. Steering group represents business.
DIRECTIONPOSITIONING, GOALS & RISKSClear direction - where do you want to go and what might stop you
PEOPLEUSER FOCUS AT THE HEART OF THE PROJECT
OUR INITIAL PROJECT STRUCTURE...PROJECT STEERING GROUP
PROJECT SPONSORGM FINANCE / IT / HR GM COMMERCIAL GM OPERATIONS
MARKETING / COMMUNICATIONSCHANGE MANAGER
IMPLEMENTATION TEAMCHANGE MANAGER PROJECT
SUPPORT
&
PROJECT
OFFICE
MARKETING / BRANDING / DESIGN / COMMS FOCAL POINTIT / SOFTWARE / HARDWARE / SUPPORT FOCAL POINT
GUIDELINES / PEOPLE POLICY FOCAL POINTDIRECTOR REPRESENTATIVE DIRECTOR REPRESENTATIVE DIRECTOR REPRESENTATIVE
SUPER USER SUPER USER SUPER USER SUPER USER SUPER USER SUPER USER SUPER USER SUPER USER SUPER USER SUPER USER
FINANCE & CLAIMS
BUSINESS SUPPORT & IT
HUMAN RESOURCES
IMPORTS EXPORTS CUSTOMER SERVICES
MARKETING PORT OPERATIONS
TRANSPORT FACILITIES DEPT.
IJ SM NF NG MC JP JC NJ JB PJ GM AREA
DIRECTOR DIRECTOR
MANAGING DIRECTOR
PROJECTSTRUCTUREPRE GO-LIVE
PROJECT TEAM
CONTENTTEAMS
TECHNICAL TEAM
OPTIMISATIONTEAM
CHANGEMANAGEMENT
: DIRECTORY
: NEWS ROOM
: LIBRARY
: MY SPACE
:WORKINGHERE
PROCUREMENT
HARDWARE
SOFTWARE
SITE ADMIN
USEREXPERIENCE
TRAINING &USER GUIDES
BUSINESSBENEFITS
SITESUPPORT
CHANGE PLANNING
INTERNAL COMMS
EVENTS
TEASERCAMPAIGN
PRODUCTIONGOVERNANCE(CURRENT)
STEERING GROUP
INTRANETMANAGER
TECHNICAL MANAGEMENT
CONTENTMANAGEMENT
USERENGAGEMENT
DESIGN & BRANDING
PEOPLE
DIRECTION
GOVERNANCE
CHANGE MANAGEMENT CHANGE MANAGEMENT COMMUNICATION, TRAINING & IMPLEMENTATIONHave a detailed change plan from day 1 and try to communicate gradually rather than big bang
GOVERNANCEDECISIONS, BUDGET & SENIOR SPONSORSUnambiguous governance plan. Be clear on decision making. Steering group represents business.
DIRECTIONPOSITIONING, GOALS & RISKSClear direction - where do you want to go and what might stop you
PEOPLEUSER FOCUS AT THE HEART OF THE PROJECT
FOLLOWTHEYELLOWBRICKROAD
LAUNCHVIDEO
INTRANETCAFE ®IONALLAUNCH
THE JOURNEY - MOMENTS OF TRUTH
JULY 2013
AUGUST 2013
SEPTEMBER2013
NOVEMBER2013
DECEMBER2013
SUMMER2014
BUSINESS CASE SIGN OFFSENIOR MANAGEMENT BUY IN
BUDGETDECISION TO MAKE STEP CHANGE
PROJECT GOALS
MENU STRUCTURESTEP AWAY FROM DEPARTMENTS
MAKE SITE PERSONALWHAT DO USERS NEED?: MWS BUSINESS TOOL
INTERACTION 2013SIZE & SCOPE OF CHANGE
AWARENESSTREPIDATION
FEEDBACK INTO BUSINESS
FIRST VIEWREAL PRODUCT
DESIGN WORKEDIMPRESSIVE & CLEANIMPACT GUARANTEED
INTRANET CAFEFIRST REVEAL TO USERS
NERVOUSNESS50% VOLUNTARY ATTENDANCE
FAVOURABLE FEEDBACK
SITE USAGEWIDER USER BASE
BLOGSCAPETIMELINE USE
COMMUNITY FEELING
THENEWWORLD
BLOGSMULTI TOPICMULTI USER
TIMELINE USEMOMENTUM
BUSINESS & NON BUSINESS
TEAM SITESPROJECT
DEPARTMENTTRAINING
SOCIALFREE ADSS&S CLUBFOOTBALL
:MYWORKSPACE
BLOGS
TEAM SITES
ACTIVITY FEED
SOCIAL
THANK YOU FOR LISTENING
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