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© 2016 ForgeRock. All rights reserved. 1
The Digital Transformation of IdentityRob MacDonald, ForgeRockRebecca Golden, ForgeRock
© 2016 ForgeRock. All rights reserved.
© 2016 ForgeRock. All rights reserved.
Source: Gartner Research, McKinsey Global Institute Juniper Research, CCS Insight
Global IoT TrendsGlobal Trends
$25 Billion Est. Size of Consumer IoT
Market in 2019
20%Of Annual Security Budgets Will Be Spent on IoT Security in 2020
5.5 Million New Things Will Be Connected Every Day in 2016
$11.1 TrillionEst. Total Economic
Impact of the IoT
20.8 Billion Connected Devices by 2020
$2.5 BillionEst. Retailer Spend on the IoT
by 2020
© 2016 ForgeRock. All rights reserved.
Change is here
© 2016 ForgeRock. All rights reserved.
Customer e
xperie
nce is
not just
a
nice-to
-have but a
competitiv
e
differentia
tor.
Customers demand a consistent experience across channels.
Digital has become the primary
channel when it comes to
customer interactions.
Customers have a low tolerance
for poor user experience (UX).
#IMHAPPY
© 2016 ForgeRock. All rights reserved.
what is identity?
6
© 2016 ForgeRock. All rights reserved.
who you are
7
© 2016 ForgeRock. All rights reserved.
digital identity = your online ID card
8
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digital identities for - people - connected devices & things
9
© 2016 ForgeRock. All rights reserved.
identity management- assigns- regulate
digital identities
10
© 2016 ForgeRock. All rights reserved. 11
what are you/it allowed to do?
who/what are you?
© 2016 ForgeRock. All rights reserved.
Identity Management Paradigm
Employees
Consumers
Employees &Partners
Things
PerimeterPerimeter Federation
Perimeter-lessFederation
Cloud / SaaS
Perimeter-lessFederation Cloud
SaaS Mobility
Com
plex
ity o
f Sca
le
Complexity of User/Customer Experience
© 2016 ForgeRock. All rights reserved.
Here is Your Problem….
Forrester Report Nov 2015: Market Overview: Customer Identity And Access Management (CIAM) Solutions
Workforce(thousands)
Partners andSuppliers
Customers(millions)
On-premises PublicCloud
PrivateCloud
People
Things(Tens of millions)
Applicationsand data
PCs PhonesTabletsSmart
WatchesEndpoints
Managing Identity
© 2016 ForgeRock. All rights reserved.
How You do it Currently
Identity Access ManagementEmployee
(Thousands)
On-premises
People
Applicationsand data
PCs
Endpoints
Forrester Report Nov 2015: Market Overview: Customer Identity And Access Management (CIAM) Solutions
© 2016 ForgeRock. All rights reserved.
Your Current Approach
Identity Platform
Point Solutions
FINE-GRAINEDENTITLEMENTS …ADAPTIVE
AUTHIDENTITY
MANAGEMENTACCESS
MANAGEMENT
IDENTITYFEDERATION
DIRECTORY SERVICES
AUTHORIZATIONSERVICES ? …
© 2016 ForgeRock. All rights reserved.
Right Access Right People Right Place Right Time
© 2016 ForgeRock. All rights reserved.
Right Experience Right People Right Place Right Time
#IMHAPPY
© 2016 ForgeRock. All rights reserved.
Digital Identity Unlocks Business Value
Source: Forrester, How To Engage Your Omni-Channel Consumer: Brand Engagement The Consumer Way, November 2012
Higher Retention RatesConsumer engagement
drives higher loyalty and LTV
Stronger BrandQuality service drives brand
recommendations
Higher Share of WalletEngaged consumers
buy additional products
DifferentiationSuperior consumer experience is a key
differentiator
Enterprises require a single persistent view of the customer and device in order to provide an intelligent, secure, insightful relationship
© 2016 ForgeRock. All rights reserved.
Customer ViewAbility to create common identity across entire business – legacy greenfield, external, and internal
Industry StandardsOne common solution platform
spanning multiple landscapes – cloud, device, on-premises
IoT ReadyDesigned not only for users, but also
devices and things and the relationships between them
Contextual Identity & Trust
Personalization and continuous verification of the authenticity of users, devices, and things with
consent
Privacy and ConsentShift data access authorization policy
to users
5 Advancements in Digital Business
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Customer ViewOne you, not two.
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Identity Silos
Taxation & Revenue
Benefits National IDPassports &
Travel Documents
Legal Records
Driver Licensing & Registration
HealthcareServices
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Single View of the Identity
Centrally ManagedIdentity
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Single View of Identity Makes Relationships Possible
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single customer overview
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© 2016 ForgeRock. All rights reserved.
Register birth & death certificates
Apply for student loans
Pay taxes
Manage healthcare
Review yourgovernment services
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Contextual Identity & TrustSee something, do something.
© 2016 ForgeRock. All rights reserved.
Learned Security Based on Context
Traditional Security:• Something you are• Something you know• Something you have
Something you do?
© 2016 ForgeRock. All rights reserved.
Security is not a one time thing, but rather continuous…
Gartner Research, The Emerging Architecture of Modern Identity, 04 August 2015, Mary Ruddy
“We are in the very early phases of this new stage in the evolution of IAM, where the leading edge of innovation has moved beyond linear workflow process automation to closed-loop, fully digital processes.”
Create/Update Relationship
Create/UpdatePolicy
AdaptiveAuthentication
AdaptiveAuthorization
AccumulateHistory
Adjust Policy
Security is not a one time thing, but
rather continuous…
© 2016 ForgeRock. All rights reserved.
credentials+
circumstance
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© 2016 ForgeRock. All rights reserved.
ID Card Hazmat Training
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IoT ReadyConnect anything, secure everything.
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Relationships
Forrester Report Nov 2015: Market Overview: Customer Identity And Access Management (CIAM) Solutions
Workforce(thousands)
Partners andSuppliers
Customers(millions)
On-premises PublicCloud
PrivateCloud
People
Things(Tens of millions)
Applicationsand data
PCs PhonesTabletsSmart
Watches
Endpoints
Identity Relationship Management
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Single View of Identity Makes Relationships Possible
© 2016 ForgeRock. All rights reserved.
Adjusts seats
Turns up temperature
Unlocks doors
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Industry StandardsPlatform over Products
© 2016 ForgeRock. All rights reserved.
We need it now!
TIME TO MARKET
10 0
2030
4050 60
7080
90
Expect it Faster
Days
Push Experience to Delight “Customers”
© 2016 ForgeRock. All rights reserved.
Platform and Standards-Based Approach• Standards
• Speed to Market• Industry Protocols• Open Technologies• Scale• Flexibility
• Investment Security• Leverage Existing
Infrastructure
SAML
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Privacy & Consent No more data about you, without you.
© 2016 ForgeRock. All rights reserved.
Who Will Keep Your Data Safe?
Government? Healthcare? Corporations?
© 2016 ForgeRock. All rights reserved.
Share x-ray with surgeonShare x-ray with doctor
Share x-ray with nurse
user-managed access
© 2016 ForgeRock. All rights reserved.
You’re not alone!
Identity
© 2016 ForgeRock. All rights reserved.
Digital Identity is Transformational
Establishes Persistent Identity For:
• Single view of customer• Single view for customer• Establish and Manage IoT
Device Relationship• Context• Security• Privacy & Consent
Drives ReturnOn Identity:
• Cross sell/up sell• Customer intimacy• Enhanced user experience• New Channels• Faster time to market• Lower TCO
Identity Relationship Management
ridden in
sends data to
uses
gets data from
reports to
paired with
owns
owns
works with
uses
owns
rides ingets data from
© 2016 ForgeRock. All rights reserved.
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