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Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054
Cloud Catalog Management Services Aggrega,on and Delivery
Best Prac,ces
Steve Crawford Vice President
Cloud Catalog Management
• What is the context – operaAonal scenarios • Why is it important – driving trends • Who are the consumers – internal vs. external
• How to approach – best pracAces
2
About Jamcracker
3
• Founded in 1999 – by Founder/CEO of Exodus CommunicaEons
• CSB Enablement SoluEon: – Proven Cloud AggregaEon/Delivery PlaLorm – Pre-‐integrated Ecosystem of 3rd party Cloud Providers – Established technologies & processes for cloud services
on-‐boarding – Business Enablement Services – GTM consulEng,
support, managed services for hosEng (opEonal), operaEons, business development & ISV management
• Privately held with ~350 employees – Headquartered in Silicon Valley – Development & OperaEons in India – Global Sales & DistribuEon Offices
• ‘Cool Vendor in Cloud Services Brokerages’ – (Gartner, 2011)
Cloud Services Brokerages (CSB)
Cloud Services
Brokerages
IaaS
PaaS
SaaS CSB Operators
CSB Solu,on
Enterprises
SMBs
Cloud Providers Cloud Consumers
Channels
• Service Providers • IT Vendors & OEMs • Distributors • Enterprise IT
“By 2015, CSBs will represent the single-‐largest category of growth in cloud compuEng, … a composite market counted in the hundreds of billions of dollars” (Gartner)
4
Types of CSB Operators
5
Grow user LTP CompeJJve DifferenJaJon
New Revenue Growth SERVICE PROVIDERS
Leverage Cloud Model
Centralize Delivery
Drive IT Coherence ENTERPRISES
Internal CSBs – IT as cloud aggregator for employees: • End-‐user AppStores enabling self-‐service fulfillment. • Unified Security, Compliance and License management. • Consistent support and usage experience for employees / consEtuents.
The CSB model provides an architectural, business and IT operaAons model for enabling, delivering and managing public, private and hybrid cloud services within a federated and consistent provisioning, billing, security, administraAon and support framework.
PaaS
Why Internal CSB? Clouds are CasJng a Shadow on IT
Public Clouds
IT Admin
Lines-‐of-‐Businesses
Departments & Teams
Individual Employees
Enterprise …as Clouds are adopted in an ad-‐hoc fashion.
IT organizaEons lose visibility and control…
SaaS
Firewall IaaS
6
Internal CSB Business Case
• By 2015, 35% of enterprise IT expenditures for most organizaEons will be managed outside the IT department's budget.
• Changing role for IT is about delivering enterprise outcomes (as opposed to informaEon systems).
• This will require IT organizaEons to be as adept at brokering soluEons with external cloud providers as they are with delivering IT services directly.
Source: Gartner 8
Types of CSB Operators
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Grow user LTP CompeJJve DifferenJaJon
New Revenue Growth SERVICE PROVIDERS
External CSBs – MoneEzing cloud services delivery: • Drive new subscripEon revenues. • Increase customer retenEon for core services via ‘sEckiness.’ • Expand market share via compeEEve differenEaEon. • Grow top-‐line revenues and bolom-‐line profitability.
Leverage Cloud Model
Centralize Delivery
Drive IT Coherence ENTERPRISES
Internal CSBs – IT as cloud aggregator for employees: • End-‐user AppStores enabling self-‐service fulfillment. • Unified Security, Compliance and License management. • Consistent support and usage experience for employees / consEtuents.
45%
40%
10% 5%
Cloud DistribuJon Market Share (2020 Forecast)
CommunicaEon Services Providers IT Services Providers and System Integrators Cloud Service Providers
CSBs will Transform the IT Channel
Source: IDC 10
Catalog Management Criteria ConsideraJons CSB operaEons model • ConsumpEon vs. DistribuEon model
• Internal CSB, External CSB, or both!
PorLolio analysis • Business needs assessment • Current porLolio and gaps • Sourcing/delivery strategy – public, private, hybrid
Catalog architecture • Single or mulEple storefronts/catalogs • Single vs. mulEple Eers
PorLolio strategy • Catalog taxonomies • Phased approach • Vendor selecEon / BD and contract negoEaEon
Services on-‐boarding • Service and offer definiEons, cost and pricing • Provisioning / SSO adapter development and cerEficaEon • Support escalaEon contacts and Ecket tracking processes • Life-‐cycle management
Services administraEon • Centralized vs. de-‐centralized • User / reseller / admin enEtlement policies
11
Catalog Architecture
Marketplace 1 (Master Reseller Catalog)
Master Marketplace Service Provider / Master Catalog
…
App Store 1
App Store 2
App Store n
….
Service Portal 1
Service Portal 2
Service Portal n
….
Jamcracker CSB PlaZorm
Marketplace n (Master Reseller Catalog)
App Store 1
App Store 2
App Store n
….
Service Portal 1
Service Portal 2
Service Portal n
….
PlaLorm Admin
End-‐Users
Admin Roles
Marketplace Owner/Admin
Webstore Admin
Enterprise Admin
Resellers
Master Reseller / Agent
Service Providers
Customers
Cloud Providers
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Catalog Management ConsJtuents
13
Catalog
External Providers
Consumers
Internal Services Delivery
OperaJons & Support
CSB Building Blocks Catalog Management • Current porLolio – gap analysis • Sourcing – public, private, hybrid • Catalog taxonomies • ConsumpEon vs. distribuEon model • Service definiEons, cost and pricing • Single or mulEple storefronts/catalogs • Centralized vs. de-‐centralized admin • EnEtlement policies • Single vs. mulEple Eers
OperaJons and Management • Hosted vs. on-‐premise • L1/L2 support and SLA monitoring • 3rd party cloud provider sellement • SLA monitoring • Usage audiEng / license management • IntegraEon life-‐cycle management • Billing or charge/show back
Workflow AutomaJon • Order-‐to-‐sellement process • Self-‐service storefronts • MulE-‐Eer catalog • User onboarding • User to service provisioning and
administraEon • EnEtlements management • Security – IdM, SSO and auditability • ReporEng dashboards
Services IntegraJon • Cloud services providers (external) • Core services (internally hosted) • IntegraEon adapter build and cerEficaEon • Service / offer life-‐cycle changes • User repositories • Billing system • Helpdesk / EckeEng federaEon 14
CSB Building Blocks Catalog Management • Current porLolio – gap analysis • Sourcing – public, private, hybrid • Catalog taxonomies • ConsumpEon vs. distribuEon model • Service definiEons, cost and pricing • Single or mulEple storefronts/catalogs • Centralized vs. de-‐centralized admin • EnEtlement policies • Single vs. mulEple Eers
OperaJons and Management • Hosted vs. on-‐premise • L1/L2 support and SLA monitoring • 3rd party cloud provider sellement • SLA monitoring • Usage audiEng / license management • IntegraEon life-‐cycle management • Billing or charge/show back
Workflow AutomaJon • Order-‐to-‐sellement process • Self-‐service storefronts • MulE-‐Eer catalog • User onboarding • User to service provisioning and
administraEon • EnEtlements management • Security – IdM, SSO and auditability • ReporEng dashboards
Services IntegraJon • Cloud services providers (external) • Core services (internally hosted) • IntegraEon adapter build and cerEficaEon • Service / offer life-‐cycle changes • User repositories • Billing system • Helpdesk / EckeEng federaEon 15
CSB Building Blocks Catalog Management • Current porLolio – gap analysis • Sourcing – public, private, hybrid • Catalog taxonomies • ConsumpEon vs. distribuEon model • Service definiEons, cost and pricing • Single or mulEple storefronts/catalogs • Centralized vs. de-‐centralized admin • EnEtlement policies • Single vs. mulEple Eers
OperaJons and Management • Hosted vs. on-‐premise • L1/L2 support and SLA monitoring • 3rd party cloud provider sellement • SLA monitoring • Usage audiEng / license management • IntegraEon life-‐cycle management • Billing or charge/show back
Workflow AutomaJon • Order-‐to-‐sellement process • Self-‐service storefronts • MulE-‐Eer catalog • User onboarding • User to service provisioning and
administraEon • EnEtlements management • Security – IdM, SSO and auditability • ReporEng dashboards
Services IntegraJon • Cloud services providers (external) • Core services (internally hosted) • IntegraEon adapter build and cerEficaEon • Service / offer life-‐cycle changes • User repositories • Billing system • Helpdesk / EckeEng federaEon 16
CSB Building Blocks Catalog Management • Current porLolio – gap analysis • Sourcing – public, private, hybrid • Catalog taxonomies • ConsumpEon vs. distribuEon model • Service definiEons, cost and pricing • Single or mulEple storefronts/catalogs • Centralized vs. de-‐centralized admin • EnEtlement policies • Single vs. mulEple Eers
OperaJons and Management • Hosted vs. on-‐premise • L1/L2 support and SLA monitoring • 3rd party cloud provider sellement • SLA monitoring • Usage audiEng / license management • IntegraEon life-‐cycle management • Billing or charge/show back
Workflow AutomaJon • Order-‐to-‐sellement process • Self-‐service storefronts • MulE-‐Eer catalog • User onboarding • User to service provisioning and
administraEon • EnEtlements management • Security – IdM, SSO and auditability • ReporEng dashboards
Services IntegraJon • Cloud services providers (external) • Core services (internally hosted) • IntegraEon adapter build and cerEficaEon • Service / offer life-‐cycle changes • User repositories • Billing system • Helpdesk / EckeEng federaEon 17
CSB Building Blocks Catalog Management • Current porLolio – gap analysis • Sourcing – public, private, hybrid • Catalog taxonomies • ConsumpEon vs. distribuEon model • Service definiEons, cost and pricing • Single or mulEple storefronts/catalogs • Centralized vs. de-‐centralized admin • EnEtlement policies • Single vs. mulEple Eers
OperaJons and Management • Hosted vs. on-‐premise • L1/L2 support and SLA monitoring • 3rd party cloud provider sellement • SLA monitoring • Usage audiEng / license management • IntegraEon life-‐cycle management • Billing or charge/show back
Workflow AutomaJon • Order-‐to-‐sellement process • Self-‐service storefronts • MulE-‐Eer catalog • User onboarding • User to service provisioning and
administraEon • EnEtlements management • Security – IdM, SSO and auditability • ReporEng dashboards
Services IntegraJon • Cloud services providers (external) • Core services (internally hosted) • IntegraEon adapter build and cerEficaEon • Service / offer life-‐cycle changes • User repositories • Billing system • Helpdesk / EckeEng federaEon 18
CSB Enablement SoluJon IT Services Security CommunicaEons CollaboraEon Mobility ApplicaEons
SaaS
Cloud Catalog -‐ IaaS & PaaS (examples)
Cloud Catalog – SaaS (examples) Cloud Services
PaaS
IaaS
Public & Private
19
Cloud Brokerage PlaLorm
Cloud Brokerage PlaZorm
20
Catalog Management
Self-‐Service Fulfillment
Service and User
Provisioning
AuthenEcaEon, AuthorizaEon & Access Control
User and Service
AdministraEon
ReporEng and AudiEng
Helpdesk TickeEng & Support
Billing, Metering & Chargeback
• Standards-‐based architecture • Extensible data model • Configurable workflow engine • Published APIs for Service and Enterprise IntegraEon • Federated management • N-‐Tier architecture
Services IntegraJon
PaaS
SaaS
IaaS
Cloud Services
Directory Servers (Customer Premise)
Ancillary Services
BSS / OSS
Federated Helpdesk
21
CSB PlaZorm
AddiEonal AAA
ISV ReconciliaEon
Services Delivery Network
22
Jamcracker Services Delivery Network
IT Services Security CommunicaEons CollaboraEon Mobility ApplicaEons
SaaS
Cloud Catalog -‐ IaaS & PaaS (examples)
Cloud Catalog – SaaS (examples) Cloud Services
PaaS
IaaS
Public & Private
External CSB Case Study
Ø "T-‐Suite customers are 65 percent less likely to churn broadband services than broadband only customers."
Ø "22 percent of T-‐Suite customers without a Telstra broadband service take up a Telstra broadband service within 12 months."
Ø "Over half of T-‐Suite customers also bought mul,ple applica,ons.” -‐ Kate McKenzie, Chief Marke,ng Officer, Telstra
23
Internal CSB Case Study
• Benefits to KPN: – Broadened and accelerated
their enterprise services strategy
– “Best of breed” soluEon – Customer ‘sEckiness’ and
profitability – Brand extension and core
services differenEaEon • Benefits to KPN’s Enterprise
customers – Consolidated control over
internal cloud consumpEon – Business opEmizaEon and
flexibility – IT on-‐demand services model – Extend governance /
compliance to the cloud
24
Catalog Management Criteria ConsideraJons CSB operaEons model • ConsumpEon vs. DistribuEon model
• Internal CSB, External CSB, or both!
PorLolio analysis • Business needs assessment • Current porLolio and gaps • Sourcing/delivery strategy – public, private, hybrid
Catalog architecture • Single or mulEple storefronts/catalogs • Single vs. mulEple Eers
PorLolio strategy • Catalog taxonomies • Phased approach • Vendor selecEon / BD and contract negoEaEon
Services on-‐boarding • Service and offer definiEons, cost and pricing • Provisioning / SSO adapter development and cerEficaEon • Support escalaEon contacts and Ecket tracking processes • Life-‐cycle management
Services administraEon • Centralized vs. de-‐centralized • User / reseller / admin enEtlement policies
25
Why Jamcracker for your CSB?
26
• Dedicated to services aggregaEon and delivery since 1999 – Cloud Services Brokerage Enablement is our sole business focus
• Experienced cloud services ecosystem enablement – AbstracEng complex technology & business issues – Complete “out of the box” soluEon including plaLorm, cloud integraEons
and managed services “wrap-‐around”
• Proven plaLorm, technology and business enablement – Delivering hundreds of services through dozens of Service Providers
• Technology and applicaEon agnosEc – No vendor lock-‐in – Flexibility to adapt to emerging market needs
• Complete CSB enablement soluEon = Quick Eme-‐to-‐market
Why Jamcracker?
-‐ Darryl Plummer, Chief Analyst,
Why Jamcracker for your CSB?
“Jamcracker has long been a player as an applicaAon service provider and SaaS enabler, but now provides a deeper, richer opportunity for cloud brokerage. It delivers a service network that enables providers, partners and enterprises to interact and deliver robust cloud services.”
“Enterprises, service providers and cloud providers can all find something of value in Jamcracker's offerings. Customers can simplify a complex situa,on with a single-‐service network approach from Jamcracker.”
Why Jamcracker?
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