Brain funding - Melissa Sabella

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The Brain versus

Your Funding

agile builds…

Rich,

Shared,

Knowledge Structures

versus

Sparse,

Poorly Matched,

Knowledge Structures

Persistent Misconceptions

Versus

Evidence

Chunking

Versus

A Mass of Information

Elephants

Versus

Riders

In Short…Slowly build knowledge structures > Strengthen important connection

Group concepts > Deliver in doses

Be aware of misconceptions > Patiently break them down

Appeal to the rational and the emotional > Offer an easy way to say yes

Thank You

& keep in touch@msabella

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