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@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
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@JohnMLevitt @Parsely #ONA15data
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@JohnMLevitt @Parsely #ONA15data
Parse.ly’s Dataset400+ premier content websites
40 Billion page views / events tracked monthly 600 million de-duped visitors each month
200 million social shares each month
6@JohnMLevitt @Parsely #ONA15data
The impact of loyal readers
The changing of digital deadlines
The lifespan of articles
The state of tags in digital media
Social media vs. search
@JohnMLevitt @Parsely #ONA15data
What impact do loyal readers have on a site?REPORT PERIOD
JANUARY - MARCH 2014
@JohnMLevitt @Parsely #ONA15data
Page views, visitors = Discovery
Engaged time = Attention
Loyalty = TrustPost engagement = Willingness to take action@JohnMLevitt @Parsely #ONA15data
*Returning visitor: A visitor that has returned to the same web site within a 30-day moving window prior to their latest visit.
11%AVERAGE PERCENTAGE OF LOYAL READERS ACROSS OUR NETWORK
@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
Good Page Views
Good Engaged Time
@JohnMLevitt @Parsely #ONA15data
What makes a good digital deadline?REPORT PERIOD
JUNE - AUGUST 2014
@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
What is the lifespan of an article?LIFESPAN ANALYSIS
REPORT PERIOD SEP - NOV 2014
@JohnMLevitt @Parsely #ONA15data
Article’s lifespan: amount of time it takes for an article to receive 90% of all its views within a 30-day window.
@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
• Republish
• Try a new headline
• Use different keywords or targeted audiences for paid promotions
• Use relevant recommendations to follow-up or previously posted stories
@JohnMLevitt @Parsely #ONA15data
Are digital publishers using metadata well?TAG ANALYSIS
REPORT PERIOD MAY - JULY 2015
@JohnMLevitt @Parsely #ONA15data
“I think tags are being used well at my organization.”
10 = strongly agree; 1 = strongly disagree
@JohnMLevitt @Parsely #ONA15data
@JohnMLevitt @Parsely #ONA15data
450 5.2AVERAGE NUMBER OF TAGS PUBLISHERS USE IN A MONTH
AVERAGE NUMBER OF TAGS PER POST AMONG ALL POSTS USING TAGS
@JohnMLevitt @Parsely #ONA15data
Digital Publishers Using Tags
#ONA15data
Social vs. Search
@JohnMLevitt @Parsely #ONA15data
This time last year…
#ONA15data
Today: Facebook Pulls Ahead of Google as Top Referrer to Media Sites
@JohnMLevitt @Parsely #ONA15data
Projecting: What will 2016 bring?
Our suggestion: Use data to make sure that you’re staying on top of reader habits, preferences and
providing them with the best experience possible.
@JohnMLevitt @Parsely #ONA15data
The Parse.ly Authority Report
parsely.com/resources | blog.parsely.com
john@parsely.com @parsely blog.parsely.com
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