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6 MOBILE MARKETING
Methods to MaximizeYour Association
About WebLink
We are a SaaS company, established in 1996 and we are one of the leading software provider to business associations and chambers of commerce.
About Benji CraigDirector of Digital Marketing
benji.craig@weblinkinternational.com
@benjicraig
Survey
MOBILE
?
What is
Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
Mobileis coming…
ATTENTION
!April 21, 2015
MOBILE IS A PRIORITY!Google recently announced a new mobile-friendly ranking algorithm which will hurt search rankings for websites that aren’t mobile-friendly.
Why make a website mobile-friendly?
Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
Why make a website mobile-friendly?
https://www.google.com/webmasters/tools/mobile-friendly/
Why make a website mobile-friendly?
https://www.google.com/webmasters/tools/mobile-friendly/
Why make a website mobile-friendly?
Need options?
• Use your browser to scale the size of a website to see if it’s mobile friendly
• Use your phone or tablet to test your website
Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
Analyzing the Data http://bit.ly/1OyPYiG
Analyzing the Data
Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
Do you need a mobile app?
• Does your user base require a specific experience for mobile?
• Do you have the budget?
• Do you have the content?
• Do you have the resources for management?
AMS iPad App
Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
Why are we talking about Social Media?
Social networking site use by age group, 2005-2013% of internet users in each group who use social networking sites, over time
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Why Make a Website Mobile-friendly?
Is My Website Ready?
Analyzing the Data
Mobile App?
Social Media
Top 3 Things to Know
Mobile Marketing Checklist
Top 3 Takeaways for Mobile Strategy
1. Use Responsive Web Design to build your website
2. Make a website with a simple user experience
3. Measure the effectiveness thru data
WebLink Recap:AN INTEGRATED SOLUTION
• ONE web-based centralized database
• Prospects, members, non-members and all reps in same system
• Financials, events, email, committees, website, reporting
CMS Select – Website Management Tool
• Simple to drag and drop content
• Responsive website design
• Automatically adjusts for any screen
• Fully integrated database and website
Question?
THANK YOU!
3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
1-877-231-4970
sales@weblinkinternational.com
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