10 Tips for IAP Monetization Design

10 Tips for IAP Monetization Design

GDC, March 2015

info@scientificrevenue.com

“Among the most innovative

companies in the space”

Venture Beat

Dynamic Pricing for Games

Scientific Revenue provides a dynamic pricing engine for games that delivers a significant

increase in IAP revenue. Our patent-pending technology uses temporal pattern analysis,

machine learning, and predictive analytics to keep players engaged, improve retention, and

grow profits for game publishers.

Backed by top-tier VCs, we enable game developers and publishers to focus

on building great games, knowing they have a sustainable pricing model that delivers

maximum profit.

The Talks

10 Tips for Coin Store Design (Wednesday)

In this talk, Bill Grosso, CEO of Scientific Revenue, will go over the

basics of designing a coin store (aka purchase card, aka

paymentwall, aka ...). You'll learn some obvious mistakes to avoid,

and get a few pointers on how to make your coin store awesome.

10 Tips for IAP Monetization Design (Thursday)

In this talk, Bill Grosso, CEO of Scientific Revenue, will talk about the

UI and UX components that go into designing a monetization

strategy, and how to use them effectively.

IAP Monetization Design?

It’s How You Sell

You need a coin store to sell the coins. But there’s more to it than just

having a coin store.

This is About Monetization UX Outside the Coin Store

Not about the game, or what you sell. This is just about how to sell

within a game.

We Optimize This Stuff Too

Scientific Revenue is State of the Art Machine Learning for Revenue

Optimization

About the Screen Shots

1. Make the Store Easy to Find

2. Give Away Coins

3. Make Sure Coins are Useful

4. Use Sales / Deals

5. Let People Know

6. Know the User’s Balance

7. Know the User’s Lifecycle

8. Adjust Your Baselines

8. Adjust Your Baselines

9. Track Behavior, not KPIS

10. Don’t Sell Too Hard

Thank You

bill@scientificrevenue.com

For GDC • 2015

info@scientificrevenue.com