York Region Arts Council, Arts Café: Building & Measuring Social Media Strategy

York Region Arts Council,

Arts Café: Building and

Measuring Social Media

Strategy

Ryan Dodge

ryand@rom.on.ca

@wrdodger

• Inherited 7,465 Twitter

Followers / 16,069 ‘Likes’

on Facebook

• Deployed a consistent

posting schedule

• Policy, guidelines for

staff & training

• Continued to

experiment & have fun!

ROM Social Media Objectives

• Build connections with our

communities by fostering

direct, timely, and responsive dialogue

• Enhance the Museum’s public profile

by increasing awareness and

understanding of the ROM as a

resource of expertise in our research

and collections areas

What is worth measuring?

1. Reach: How many people are seeing your message.

2. Engagement: How people are interacting with your organization and its content.

3. Sentiment: What are people saying about your organization? Is it positive or Negative?

• These three Key Performance Indicators (KPIs) focus on what counts and also provide meaningful metrics that allow you to measure improvements over time.

@wrdodger / ryand@rom.on.ca