WRJ: Social Media for Community Building

WRJ Social MediaCommunity Building

Lisa ColtonSee3 Communications /

Darim Online@darimonline

lisa@darimonline.org

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

ATTENTIONLISTENBE REALDEEPENADD VALUE

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?

WHERE & HOW TO LISTEN

Litmus Test

• How many people are posting?• How many people are commenting?• What’s the culture of engagement?• Are you making statements or asking

questions?

#4: BE REAL

DON’T BE A BULLHORN

#4: DEEPEN

Temple BethAbraham in Tarrytown, NY

Ask Questions!

Congregation Beth Israel, San Diego

INVITE DEEPER CONNECTION

BUILD A CULTURE

#5: ADD

VALUE

12:1ratio

CONTENT CURATIONis the process of sorting through the vast

amounts of content on the web and presenting it in a meaningful and organized

way around a specific theme.

WHAT CAN YOU BE CURATING?

SOCIALFUNDRAISING

RAZOO, CROWDRISE, ETC.

Q&A

SHARING YOUR EXPERIENCE