Writing for the Web: Blogging

Writing for the WebBlogging

ByLorna Sixsmith

Your Traffic

Your Window Display

Your FriendlyDoorman

Your Expertise

Your Sales

Your TargetCustomer?

• Male / Female• Age• Location• Income• Aims• Concerns• Questions• What do they want from you?

Your Readers

• People Scan• Easily Distracted • Expect entertainment / information • Avoid Jargon• Keep to the point• Use highly searched keywords naturally

GoogleKeyword Planner

Titles

• Hook the Reader• Attract Traffic with Keywords• Promise Value• Promise Solutions• Evoke Emotion• Get Readers Thinking

Questions

Warnings

Lists

Tips

Guides

Emotion One Man’s Meat

Puns – Dolly Rouge

Storytelling

First ParagraphWIIFM

One Fab Day

Wise Words

Body of Blog

• Presentation is Key• According to Nielsen, people read 28% of

words in an online article• Sub Headings• Bullet Points• Numbers• Images

Tweak Your Biz

Social Media Examiner

True RomanceWeddings

Watermark

Text & Logo

Using Picmonkey

Call To Action

• Buy my product• Book my course• Order my service• Sign up to my email newsletter• Follow me on other platforms and interact• Follow my blog• Comment on my post

Molly Moo

Spiderworking

The Style Fairy

Sharing Buttons

• Lorna@writeontrack.ie• Lorna@weteachsocial.com • @weteachsocial • @writeontrack_L• @LornaSixsmith• 086 1051007