Why Social Media is On FIRE!

AND HOW TO BRING THE HEAT

W H Y S O C I A L M E D I A I S O N

FIRE

FUN FACTS: • Over six years multifamily experience

• Recipient of 2013 PR News Social Media Icon Award

• Featured in Huffington Post & Social Media Examiner

Gillian LuceReed & Associates Marketing

Gillian@ReedandAssociatesMarketing.com

Twitter: @GillianLuce

HELLO!

1. WHY SOCIAL MEDIA

2. PLATFORMS THAT MAKE SENSE

3. HOW YOU CAN STAND OUT

AGENDA

1I HAVE A BURNING QUESTION FOR YOU

WHY SOCIAL MEDIA?{ }

70% OF THE U.S.

POPULATION HAS AT

LEAST ONE SOCIAL

NETWORKING PROFILE.

“ “Source: Statistica

Remain Competitive

Build Relationships

Provide Customer Service

Improve Search Rankings

Create Brand Consistency

Increase Exposure and Traffic to Your Website

Drive LEADS!

BENEFITS OF SOCIAL MEDIA

64% OF SALES

PROFESSIONALS REPORTED

CLOSING AT LEAST ONE DEAL

IN 2014 AS A DIRECT RESULT

OF USING SOCIAL MEDIA.

“ “Source: Forbes

MYTH! Social Media is FREE

Fact: Social media sites take time to maintain. You can’t just set it and forget it!!

MYTH! Anybody Can Do It

Fact: Anyone can participate in social media, but you must identify a social media strategy to be successful.

MYTH! Build It and They Will Come

Fact: Social media is NOT an overnight process. Give consumers a reason to flock to your page!

MYTH! Social Media is All I Need

Fact: Social media is not meant to replace other marketing efforts, but rather complement them. It is more successful in

combination with other media (e.g., print, mobile marketing, text messaging, web site, email marketing).

MYTH! Social Media Invites Negative Comments

Fact: Negative comments are posted on social media sites whether your brand is there or not! Don’t combat or ignore a

negative comment; respond by providing customer service. Turn those customers into brand evangelists by listening

and taking action.

SOCIAL MEDIA MYTHS

Let’s look at the facts:

69% of all consumers will search the internet for online reviews of a product or service before making a decision to purchase.

72% of consumers will consider buying a product or service with a 3-star rating, however only 27%of consumers will consider a product or service with a 2-star rating.

Source: WebRepublic

REPUTATION MANAGEMENT

REPUTATION MANAGEMENT 101

Review Online Communities

Take Inventory

Draft Positive Responses• Never write a response while angry!

• Always assume the consumer is right, even if they’re not.

Respond Accordingly

Keep Monitoring

2 TOO HOT TO HANDLE?

PLATFORMS THAT MAKE SENSE{ }

FACEBOOK

DO’S OF FACEBOOK:• Use a recognizable profile picture

• Coordinate cover photos, pinned post and profile call-to-actions

• Use tracking URLs and Facebook Insights

• Capitalize on visual assets

• Build relationships and interact

• Spell check before posting

DON’TS OF FACEBOOK:• Leave the ‘About’ section blank

• Post too often or infrequently

• Ignore any engagement (good or bad)

• Dedicate more than 20% of your content to sales

DO’S OF TWITTER:• Be a resource and offer value

• Provide quality vs. quantity

• Tweet with industry professionals, clients and

consumers

• Include links to your web sites and other social

media profiles

• Promote specials and resident events

• Take polls/surveys

• Be personal

DON’TS OF TWITTER:• Tweet everything that comes to your mind

• Forget to take the time to self-edit your posts before hitting send

• Over think it! Normal abbreviations and 'text' lingo are appropriate

• Make it all about SALES

TWITTER

PINTEREST

DO’S OF PINTEREST:• Keep consistent branding with other channels

• Tell a story with your brand

• Get social and build relationships

• Provide resources

• Optimize pins and drive traffic

• Create group pin boards and

crowdsource

DON’TS OF PINTEREST:• Use solely for direct marketing

• Forget the primary audience

• Pin anything and everything

• Overuse hashtags

LINKEDIN

DO’S OF LINKEDIN:• Keep consistent branding with other channels

• Provide a detailed description of the company

• Nurture relationships

• Use simple language, including keywords and a call-to-action

• Customize your URL

• Join industry specific groups

• Respond promptly

DON’TS OF LINKEDIN:• Self promote

• Post faulty links

• Provide content frequently and infrequently

• Be negative

GOOGLE+

DO’S OF GOOGLE+:• Use visuals

• Share content consistently

• Actively grow your audience

• Take advantage of SEO value

• Put a +1 button on your site

• Create a community

• Ask for reviews

• Follow other businesses

DON’TS OF GOOGLE+:• Neglect your profile (branding and content)

• Forget about ‘circles’

• Confuse Google+ with other networks

• Run contests or create promotional offers

INSTAGRAM

DO’S OF INSTAGRAM:• Write a good bio for the account and link to website

• Invest in high-quality images, create quotes

• Develop a posting strategy

• Include strategic hashtags

• Engage and nurture relationships

DON’TS OF INSTAGRAM:• Post too frequently

• Ignore followers

• Forget to follow back

• Overuse hashtags

• Overlook tracking your results

3ALL FIRED UP NOW?

HERE’S HOW YOU CAN STAND OUT{ }

CUSTOMERSERVICE

PROVIDE

YOUTILITY{BE USEFUL}

OFFER

IF YOU SELL SOMETHING,

YOU MAKE A CUSTOMER

TODAY; IF YOU HELP

SOMEONE, YOU MAKE A

CUSTOMER FOR LIFE.

- JAY BAER

“ “

Help your customers learn

Help them plan

Help them enjoy

HOW TO PROVIDE YOUTILITY

CONTENTTHAT PEOPLE CARE ABOUT

PROVIDE

CONTENT IS FIRE AND

SOCIAL MEDIA IS

GASOLINE.

- JAY BAER

““

CONTESTSEVERYONE LOVES FREE STUFF

HOST

CONTESTS

EMPLOYEEACTIVATION

UTIL IZE

EMPLOYEE ACTIVATION

A 12% INCREASE IN BRAND

ADVOCACY = 2X INCREASE

IN REVENUE GROWTH.

SOCIALLY ENGAGED

COMPANIES = 57% MORE

LIKELY TO GET MORE SALES

LEADS.

“ “Source: National Business Research Institute

THANK YOU