What social media success looks like in tourism Kaldis YouTect

What Social Media Success Looks Like in Tourism

Dr. Emmanuel KaldisCo-founder & Business

Architect

Social Collaboration Platforms for Hospitality ProfessionalsThe Case of the Athens Riviera Region

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Athens Riviera• Just 10 miles south of the city!• Offers amazing view to the

Saronic Gulf • Crystal clear waters, recreation

parks, playgrounds, shopping centres, restaurants and tavernas, boutiques, Temple of Poseidon

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The Incident...

In 2010, thieves rob 7 hotels of the region.They break into the rooms using the same method.

...on different days within the same week.

COMPLETE LACK OF COMMUNICATION & COLLABORATION

AMONG THE RELEVANT STAKEHOLDERS OF THE REGION

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Tools To Support Business Collaboration

Limitations: 1.No space for personalization (ads, no unique URL, no customization)2.Limited collaboration functions specialized for hospitality professionals3.Limited functions for Communication & Knowledge Reuse

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The Rise of Corporate Social Platforms

•Social Business Platforms•Enterprise Social Platforms•Enterprise Social Networks•Corporate Social Networking•Enterprise Social Software Platforms•Corporate Social Platforms

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“The aim of these technologies is to improve employees’ productivity and enhance the effectiveness and efficiency of

organizations”.“How organizations can apply Web 2.0 technologies in their

intranet and extranets with a focus on knowledge workers’ practices and output”.

Sources:McAfee, A.P., 2006. Enterprise 2.0: The Dawn of Emergent Collaboration. MIT Sloan Management Review 47, 21–28., The Observatory Enterprise 2.0 belonging to School of Management of Politecnico di Milano

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YouTect Solution For The Athens Riviera Region

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Limitation 1:

No space for Personalization

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Menus & Layout Customization

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Limitation 2:

Limited Collaboration Functions Specialized for Hospitality Professionals

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Idea Management

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Issue Management

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Events

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Calendar

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Managing Members’ Promotional Material

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Posting a Promotion

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Business Partners & Candidates Directories

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Limitation 3:

Limited Functions for Communication & Knowledge Reuse

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Knowledge Management

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Synchronous Communication Tools

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Openness & Transparency

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Newsletter

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Facts• The adoption rate of Corporate Social Technologies in the top 200

firms of Fortune 500 is more than 60%.

• Openness & transparency of documents--> fosters members’ mutual trust and builds brand

• Efficient productivity, staff engagement, knowledge, and reputation

• (1) greater efficiency in productivity; (2) staff engagement; (3) knowledge/information access; (4) reputation; and (5) interfacing with business partners

• Increased Performance: 26% more revenue/ employee

• Increased Profitability: 5% in customer defection & 25- 125 increase in profits

• Accelerated Innovation: 75% less time to launch innovative solutions

McGillicuddy, S., Wikis and blogs transforming workflow. SearchCIO.com, 2006.

Ross, D., Implementing Enterprise 2.0 in the Real World. 2009.

Jacques, B., James, M., Andy, M., and Michael, C. Building the Web 2.0 Enterprise. The McKinsey Quarterly 2008.

McKinsey

Bain & Company

IBM White Paper

Fortune 500 Survey, Nora, G.B. The Fortune 500 and Blogging: Slow and steady and farther along than expected

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YouTect Solutions YouTect Solutions for the Travel Enterprise 2.0for the Travel Enterprise 2.0

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