What is social media? Simplify360 Casia2014, IIM trichy

Stage 1

ThePreliminar

yRound

Team Name: Old Monk

Name of first member: Binit KumarCollege Name: IIM Trichy

Name of second member: K.M.AnirudhCollege Name: IIM Trichy

WHAT IS SOCIAL MEDIA

• Media for social interaction using state-of-the-art technology.

• A marketing channel where ‘’awesome’’ is the most frequently used word.

• It is viral, informative and real fun.

Popular social networking sites

Facebook

Twitter Flickr

Linkedin

Google+

Youtube

An Illustration – How important social media is in our life

Benefits of social media

Communication

Social Engagement Marketing Analytics

Why social media is so popular?• Its an easy and fast way

of communication• Communication through

social media is less costly

• Multiple ways of communication are available

• Social media plays a huge role in marketing

• Microsite- A dedicated site that is used to highlight a brand’s product.

• Exclusive place for potential customers to interact with sellers

• Very beneficial as it eliminates distraction from the company’s main website

• People have become more engaging after the advent of social media

• Mode of communication have become richer

• Common man has a voice now

• You can interact and make friends all across the globe

• Lot of companies use social media data to analyze consumer behavior

• It has a vast and quality data• Customers can be better served

now• Gives an opportunity to

companies to target right kind of people

AN UNEXPECTED ADVANTAGE

• Social media is increasingly used in criminal investigations and courts.

• Michigan Police has trained over 100 officers to identify and target suspicious events.

• Content posted on social media sites have been used in court to determine an appropriate sentence based on the defendant's attitude

What are the disadvantages?

• Has been used many times by antisocial elements of the society

• There is no privacy• Online bulling can impact lot of

people• It can be a real distraction and

time waster• Many times it is used to create

wrong image of someone, which misguide others

• Hacking is also a major issue

Trends in social media

• 70% of marketers plan on increasing their use of visual content forms.

• Blogging is the biggest area of increase.

• 90% Marketers regularly use facebook ads.

• 57% of Marketers Use Social Advertising

• Social Listening Becoming Important

• Email and Social media integration

Future

• Social media will make big data even bigger.

• Mobile and entertainment will morph – Wearable will be in demand

• Marketing programs will reintegrate

• Content marketing will grow

“Time is ripe, go forth and connect”