Using Instagram to Market Your Business

Using

Bastrop Economic Development andBuy Bastrop Texas Shop Local Initiative

October 24, 2013

Market Your Businessto

is no dummy.

• More than 55 million photos are uploaded every day

• Over 16 billion photos shared

• 150 million monthly active users– 60% from outside the

United States• 1.2 billion likes daily• 1000 comments per

second

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Here’s Why:

Apply Instagram Filters

From this … … to this!

• Select video option• Shoot video•Apply filter•Describe the video•Post to Instagram

and/or other channels

Tips for Better Instagram Photography

Shoot in the Golden Hour

Get Closer

Change Your Perspective

Use Text Overlays

Use the Rule of Thirds

Use Leading Lines

Try Interesting Angles

Instagram for Business:Best Practices

Show Us “How To”

Take Us Behind the Scenes

Use Hashtags and Calls To Action

#ThrowbackThursday or #TBT

Feature Brand Advocates

Feature Brand Advocates

Host a Contest

Host a Contest

Reward Customers

How One Texas Company Uses Instagram

Remember the Chick-O-Stick?

1. Show Your Products

2. Introduce Your Employees

3. Feature Your Customers

4. Show What Your Products Can Do

5. Use #Hashtags

6. Show How It’s Made

7. Have Fun!

Buy Bastrop Texas

• Give you new tools to market your business• Help us spread the word about buying local in

Bastrop• We’re hosting a Photo Walk!– And we want you to participate

Why Are We Doing This?

FollowUs!

+ =

Buy Bastrop TX Photo Walk

Join us from 5:30 to 8:30pm, Friday Nov. 1.Tag your photos with

#BuyItInBastrop.

Setting Up Your Account

1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store

Set Up Your Account

2. Click “Register” to create a new account

Set Up Your Account

3. Create a user name and password

Set Up Your Account

4. Find Facebook friends

Set Up Your Account

5. Edit your profile and add a bio

Set Up Your Account

6. Connect to social

Set Up Your Account

6. Connect to social (cont’d)

Set Up Your Account

7. Follow users

Set Up Your Account

8. Capture or upload a photo

Using Instagram

9. Scale and crop

Using Instagram

Pinch, enlarge, and drag

10.Add filters and borders

Using Instagram

Filters

Special Effects

11.Complete photo information and share

Using Instagram

Add a caption & hashtag

Tag a user

Add a location

Share on social networks

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512-914-8873

Instagram.com/stpconsulting

Let’s Go Practice!