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Do you use a variety of social platforms throughout the day? Wish you could view everything in one place instead of opening each social network separately? You can, and here are a few options available to you. This presentation covers the pros and cons of using Hootsuite and Tweetdeck to monitor your social media.
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Launch & LearnUsing Hootsuite or TweetdeckERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad
Monday, June 17, 2013
OverviewSocial Media Management Tools
hootsuite.com tweetdeck.com
WHY?Why use this tool?
HOOTSUITEBenefits | hootsuite.com
• Multi-Platform • Scheduling, RTs • Browser Access • Mobile | Desktop • Analytics • Collaboration
• Dashboard •Track Keywords •Track Searches •Create Lists
• Link Shorteners • Available Apps
HOOTSUITEFree & Paid Options
HOOTSUITEMultiplatform
HOOTSUITEScheduling
HOOTSUITEBrowser-Only
HOOTSUITEMobile
HOOTSUITEAnalytics
• Profile Overview • Engagement (Pro) • Comparison (Pro) • Custom Reports • URL Click Summary • Google Analytics
HOOTSUITECollaboration | http://goo.gl/HO7hR
1. Create an Organization 2. Invite Members 3. Add Social Networks 4. Create Teams 5. Determine Permissions
HOOTSUITEDashboard
• Profiles • Wall
• Lists • Keywords
• Searches • Mentions
• Messages • Favorites
HOOTSUITESocial Media Management
HOOTSUITEAuto Link Shortening
HOOTSUITECons | hootsuite.com
• Ow.ly Shortener • $0 - 5 Accounts • FB EdgeRank
TWEETDECKBenefits | tweetdeck.com
• Free • Unlimited Accts • Browser View
• Desktop Version • Schedule Tweets • Bit.ly URL
TWEETDECKMultiple Accounts
TWEETDECKBit.ly
TWEETDECKCons | tweetdeck.com
• No Collaboration • Only FB, TW
• No FB Pages • No Analytics
COMPARISONHootsuite vs. Tweetdeck
hootsuite.com tweetdeck.com
• Multiple Platforms • Web Interface • Analytics • Tweet Scheduling • Team Collaboration
• Twitter & Facebook • Web or Desktop • No Analytics • Tweet Scheduling • No Collaboration
RESOURCESAdditional Resources
sproutsocial.com
sendible.com
grabinbox.com
bufferapp.com
commun.it
Launch & LearnUsing Hootsuite or TweetdeckERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad
Monday, June 17, 2013
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