Tosb day social samosa

DAYLONG VIRTUAL CONFERENCE –

TWITTER PANEL INTERVIEWS#TOSBDay - September 1

Concept• Day-long virtual conference by interviewing 35 of our speakers

• Back to back panels, each of one hour starting from 10am to 8pm

• Conversations were around different topics that include Social

entrepreneurship, storytelling, leadership, management, sports,

technology, innovation, economy, Indian elections, teamwork and diversity

Purpose:

To mark Sept 1 as TOSB Day by creating meaningful content for us

To create a platform for in-depth discussions and highlight our speakers

and services

Highlights

52.9 million ORGANIC impressions on #TOSBDay

3.5 million reach on the hashtag

1500+ tweets generated in one day

We appeared on mobile trends at 7pm

Followers increased on Twitter in one week – 97

Likes increased on Facebook in one week – 45

Storify link

Some amazing stats – Impressions at different times

52.9mn ORGANIC Impressions

Snapshots – TOSB Tweets

Speakers Tweets

Partner Tweets

Panel Creatives