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THE LOST ART OF SOCIAL LISTENING
How to create a social media listening strategy+ 5 tools to put it into action
Hello, I’m Nicholas
bit.ly/art-of-listening
What are we really doing?
Making things people wantbeats making people want things
John Willshire
Somethingwe make
Somethingpeople need
It all starts with listening
Why do businesses failwith social media?
Too much push,not enough pull
Running on autopilot
Trying to be everywhere,and ending up nowhere
Chasing (the wrong) numbers
Giving up too soon
So, what should you do?
Dive in and start listening
Find your target audience
Filter out the noise
Identify the influencers
Look for the trends
Oh, and remember…
Your audience doesn’tcare about you
Your audience cares aboutwhat you can do for them
Store 1GB of MP3 files on the hard drive
1,000 songs inyour pocket
5 tools to make you anawesome listener
hootsuite.com
mention.com
hotjar.com
buzzsumo.com
feedly.com
And two more bonus tools…
Phone and email (yes, really)
The $10,000 tweet
earnworthy.com/book
@nscalice
nicholas@earnworthy.com
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