Teaching social media for students

Social mediawith Christine Cawthorne and Lucie De Lacy

Who are we?

A Derby-based company

writing content for websites

running social accounts for brands

training companies how to do these things

Tell us about you

• What are you studying?

• Which social networks do you use?

• Have you done anything with them for work?

Brands love social

Brands love social

Brands love social

Brands love social

Brands love social

Brands love social

Brands love social

What’s your favourite brand? Why?

What works?

Funny stuff

Offers

Newsy content

Asking questions and joining in the conversation

What’s in it for the customer?

What doesn’t work?

Inappropriate posts

Too many posts

Too few posts

Spelling/grammar errors

Not knowing who the customer is

Measuring

What can - or should - you measure?

Measuring

Follower/following numbers

Comments

Shares

Sales

Measuring

There are lots of tools that will measure these things

Prove it

Proving social activity had an impact on the bottom line is the most important thing you have to do

Prove it

This is called return on investment (ROI) and lots of people want to know if social is worth the money

Prove it

Decide what you will measure at the start of a campaign.

When you reach these targets you have succeeded.

And you’ll get paid.

Running a campaign

What’s a campaign?

Running a campaign

What’s the purpose of a campaign?

Running a campaign

Pizza Hut Delivery got us to run one last Christmas

Running a campaign

We tweeted offers

Running a campaign

We got people to buy pizzas

Running a campaign

We joined in conversations

Running a campaign

We persuaded, cajoled and flattered

We engaged.

Running a campaign

Running a campaign

Engaging people is one of the most powerful things you can do as a brand.

Running a campaign

You’re about to run a social media campaign. Omg.