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SuzukiMotorcycle India
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Suzuki India FB
Suzuki Motorcycle India: Social Media Report
This report looks at how
Suzuki Motorcycle Indiaperformed on social media between
October 1st – December 31st, 2015
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This report was generated entirely by
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
1,141,688 10,605 .94% IndiaMostly Young, Male and
Single
Suzuki Motorcycle India
Engagement Score
207
Total Posts
129
Total Likes
157,207
Total Comments
2,594
Total Shares
3,857
Most Engaging Content Type
Promotions
Least Engaging Content Type
Ad Campaigns
Most Prolific Content Type
Brand News
BRAND POSTS
Brand Overview
CONTENT & CAMPAIGNS
1,124K
1,126K
1,128K
1,130K
1,132K
1,134K
1,136K
1,138K
1,140K
1,142K
1,144K
30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec
Fan Growth
Total Fans
1,141,688
New Fans
10,605
Engagement
0
250
500
750
1,000
1,250
Suzuki Motorcycle India had an average engagement score of 207 and a highest of 1000.
Community Analysis
Suzuki Motorcycle India fans are mostly Young, Male and Single
Suzuki Motorcycle India fans are largely from India followed by United States.
Fan Demographics Distribution of Fans
98%
2%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
India
United States
United Arab Emirates
Bangladesh
Pakistan
Saudi Arabia
Nepal
Indonesia
Philippines
Bulgaria
0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
SuzukiGixxerCup 15
SuzukiGixxer 12
BIC 11
Suzuki 10
SuzukiGixxerSF 10
45%
55%
Brand Participation Brand Non Participation
88%
3% 9%
Posititve Negative Neutral
Brand Posts - Engagement
Suzuki Motorcycle India responded to 58 conversations generated by the 129 Posts they published.
Suzuki Motorcycle India receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
21-DEC-15, MON 6:30AM
Browse, Book and Buy a Suzuki Product through SnapDeal and get 1 year free Insurance! BOOK NOW - htt ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 54,982 218 137 Positive
31-DEC-15, THU 6:30AM
Buy a GSX-S1000 and get a #GenuineLeather Kushitani Riding Jacket FREE! Offer valid till February 20 ..
28-DEC-15, MON 6:33AM
Hope and Smile with #SuzukiIndia with Extended #Warranty, #Free Insurance and #FloodRelief benefits ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
967 22,054 134 127 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
828 11,659 61 38 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 20 40 60 80 100 120
0 50 100 150 200 250
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25 30
0 100 200 300 400 500
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Most of Suzuki Motorcycle India posts were around 'Features', and posts around 'Promotions' received the highest engagement.
Content Intel
0 5 10 15 20 25 30 35 40 45
0 100 200 300 400 500 600 700 800 900 1000
Brand News
Others
Event
New Vehicle Launch
Promotions
Corporate Social…
Ad Campaigns
Features
Photos
Contest
Question to fans
Facebook App
Like This/Engagement…
Number of Posts
Engagement Score
Engagement Score Number of Posts
In Suzuki Motorcycle India Posts about Automotive, Events in the automotive sector posts received the highest engagement.
In Suzuki Motorcycle India Posts about General Happenings, the category Festival/Greetings received the highest engagement.
Content Intel
About Automotive About General Happenings
0 1 2
0 20 40 60 80 100
Automotive Advice
Photos
Fact
Others
Events in the…
News in the…
Question to fans
Like…
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30
0 50 100 150
On Social Media
Others
Entertainment
Question to fans
Sports
Festival/Greetings
Current Affairs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Intel
Oct 01, 2015 - Dec 31, 2015 Entire Campaign
0 1 2 3
0 200 400 600 800
Suzuki India KneeDragging Contest
#AETMS2016
#ChennaiFlood
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 200 400 600 800
Suzuki India KneeDragging Contest
#AETMS2016
#ChennaiFlood
Number of Posts
Engagement Score
Engagement Score Number of Posts
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
9,544 267 2.88% India
Suzuki Motorcycle India@suzuki2wheelers
Engagement Score
119
Total Proactive Tweets
73
Retweets Total
16
Replies Total
21
Favorites Total
144
Total Mention
296
Total Retweets
121
Response Rate (%)
6.42%
Average Reply Time (mins)
4714
Most Engaging
#AETMS2016
Most Recent
#AETMS2016
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
9K
9K
9K
9K
9K
9K
9K
9K
10K
10K
10K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
9,544
New Followers
267
Engagement
0
250
500
Suzuki Motorcycle India had an average engagement score of 119 and a highest of 427.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
73 16
Picture Credit - Anudeep Hegde #SuzukiIndia
https://t.co/wOydEfLRzP
16-Dec-15, Wed 06:35AM
ENGMT. FAV. REPLIES RETWEETS
485 11 0 9
Top Engaging Tweets
Explore new Horizons with the #SuzukiIndia #WayOfLife
#VStrom
Picture Credit: Bhaskar V https://t.c..
Aggression in an All-new form !
#GSXS-1000F ABS #SuzukiIndia https://t.co/y5XRWjRkfN
29-Dec-15, Tue 06:32AM
ENGMT. FAV. REPLIES RETWEETS
427 5 0 8
20-Oct-15, Tue 04:46AM
ENGMT. FAV. REPLIES RETWEETS
365 8 0 6
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 10 20 30 40 50 60 70 80
0 20 40 60 80 100 120 140
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 10 20 30 40 50 60
0 20 40 60 80 100 120
#suzukiindia*
#suzuki*
#dakar2016*
#gixxer*
#review*
#hayabusa*
#letsoverdrive*
#suzukigixxersf*
#gsxr250*
#suzukigixxer*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
5
10
15
20
25
30
35
40
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
suzukiindia suzuki dakar2016 gixxer review
Spread of Hashtags by day
0 50 100 150 200 250
#letsoverdrive*
#suzuki*
#suzukigixxersf*
#gsxr250*
#hayabusa*
#suzukigixxer*
#dakar2016*
#suzukiindia*
#review*
#gixxer*
Engagement Score
Hashtags - Engagement
Average Response Rate : 6.42%
0
2
4
6
8
10
12
14
16
18
20
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
Average Reply Time : 3 days 6 hours 34 minutes
0
2000
4000
6000
8000
10000
12000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
14
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
0
10
20
30
40
50
60
70
80
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
5
10
15
20
25
30
35
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 121
-2
0
2
4
6
8
10
12
14
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 296
-5
0
5
10
15
20
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
CNBC-TV18 News 44,189 1
NDTV Prime 40,912 1
OVERDRIVE 32,060 1
carandbike 28,067 1
Nisha 23,944 1
TOP 5 INFLUENCERS
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