Sprinklr customer exchange_ms_0422_0215_slideshare

• Our Point of View

• Our Challenge and a few example how to deal with it.

140 countries.

80M DL

Office for iPad & iPhone

1.5B people are using

Windows everyday

57% of Fortune 500

companies are using

Microsoft Azure.

1,000 new customer sign

up everyday.

• About us

• Our Challenge and a few example how to deal with it.

Source : Accenture Interactive, “CMOs: Time for digital transformation “ , 2014

http://tkworldwide.com/our-services/increase-revenue-chart/

Increase

67%

29%

33%

33%

36%

36%

40%

40%

41%

42%

46%

47%

47%

47%

47%

47%

50%

58%

70%

92%

71%

67%

67%

64%

64%

60%

60%

59%

58%

54%

53%

53%

53%

53%

53%

50%

42%

30%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

モバイル端末上のテキスト広告

バナー広告

モバイル端末上のバナー広告

オンラインビデオ上の広告

ソーシャルメディア上の広告

テレビでの製品プレースメント

検索エンジン上の広告

映画の上映前の広告

ラジオ広告

新聞広告

配信登録しているe-mail DM

テレビ広告

イベントのスポンサー

雑誌広告

屋外広告

ブランドWebサイト

新聞などの編集記事

オンラインの購入レビュー

知人のおすすめ

To what extent do you trust the following forms of advertising? Source : Nielsen Global Trust in Advertising Survey (2011)

信頼する 信頼しない

Most of Digital Ad were lower

for gaining trust.

Friend’s recommendation &

Online Review are highest trust.

Brand Web exceeds Ad.

Big Data

Small World

#Individual

Experience

WoM

Identify and

Engage

Digital Marketing

Integrates

Customer Journey

• About us

• Our Point of View

CustomerCentric

Day to day engagement

Get involved their cluster

People are walking around the network.

Interlock & Integrate the data is the key.

Thank you