SOCOTO: Semantic social platform

Deva Reddy, Founder & CTO

Listen + Think + Predict

END OF BUSINESS AS USUAL

Future soci0-semantic intelligence is already here! Listen + Think + Predict

Next level of social experiences for brands and connected consumers by solving : complex consumer behavior crazy connected consumerism tsunami of big fast & complex data

SOCOTO is 5 star rated semantic social platform

Blending Social Influence Analytics Search and brewing with Semantic(S)

SOCOTO Think it as..

Brainy social system = Listen + Think + Predict

SOCOTO=[SOCIAL+INFLUENCE+ANALYTICS + SEARCH] X SEMANTIC(S)

Great Intimacy + Deep Insights => Value Actions

Honor brands and connected consumers together

Brands

Agencies(Marketin

g,Ad)

Enterprises Connecte

d consumer

Strategies –Social media and Semantics

Influence and Interest graphs

marketing

Big fast and complex Social Semantic

data

Semantic Social Search-Discovery

Context - Social Target with

Personalization

Experiences model

Semantic SocialAnalytics –Social

DNA

Difficult to discover ?God particle Consumer behavior

TOLERANT IMPATIENT

Understand Consumer Behavior

ANGRY…

TRADITIONAL TOOLS ARE INSUFFICIENTCURRENT SOCIAL TOOLS ARE INEFFICIENT TO DECODE

CONSUMERS ARE UNPREDICTABLE

Connected consumers are crazy making bravo brands scary

CONNECTED CONUMERS

CRAZY FOR CONSUMERS

SCARY FOR BRANDS

Open Crowded Social Stadium

Tsunami of big fast complex data

7000 Petabytes per Month ! By 2015

CANNOT OVERLOOK VALUE CANNOT OVERTAKE VALUE

LOOKING FOR LIBERATION

FROM SOCIAL TALKS TO

SALES TRANSACTIONS Social

Discovery

SalesStimulu

s

Experience

ShareExperie

nce

Awareness

Business benefits

Sales

Reputationmanagement

Customer service

B2B

ListeningThinking

Predicting

AutomationAlerts

Real time

SEMANTICS

Peripheral analytics

Insights with intelligence

Listen + Think + Predict

DECODE SOCIAL DNA

CONTEXT

We understand brand,not just logo

Content is king -> Context is emperor

Social SemanticReal-time

Personalization

Me

diadia

dia

THE BRAND GALDIATOR

ENGAGAE ENERGIZE ENRICH

Engage

Interest graph and Influence graph marketing

Real-time reach and recommend

Gulping the Tsunami of Big fast and complex data

Gulping the Tsunami of not just big but also fast and complex data

Noise Signal Knowledge

Fast

Complex

Next level of search on Unstructured data

“Columbus ! here I am …

discover me...”

Search Discovery

Social Data Social Information Social Knowledge

SeveralLow HangingFruits

Few Muck to Small Buck

Rare Give Power to Brand

SOCIAL TOOLS TO EMPOWER BRAND

+ +

Semantic(s) Social

REPORT

BRAND

POWERED BY

SOCOTO

CHOOSE YOUR

SOCIAL CHANNEL

“Still, You have billions of dollars social business

value to withdraw..”

CHOOSE OPTIONS...

INSIGHTSSOCIAL

DNAINFLUEN

CE

CONTEXT

AWARENESS

ENGAGAEBIG

DATASEMANTICSENTIMEN

TSEMANTIC

SEARCH

MORE…

SolutionsSocial data analytics with semanticsReal-time monitoringSharp sentiment analysisSocial discoveryInfluencer based marketingInterest graph based targetingProactive predictive analyticsMobilitySocial consumer behavior analysisCompetitor analysis Seamless integration to existing eco systemROI based strategies

Thank you. Deva Reddy.J

Evam technologies