Social Media Talk: LinkedIn

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SOCIAL MEDIA TALKLinkedIn

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nickihicks

nickihicks

nickihicks

snickers1197

nickihicks

nickihicks1

HI, I’M NICKI

HICKS!

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Design. Develop. Optimize.

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WHAT’S THE POINT OF

USING LINKEDIN FOR

YOUR BUSINESS?

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WHAT’S THE POINT OF USING LINKEDIN FOR YOUR BUSINESS?

1 Get in front of your target audience.

2 Start conversations.

3 Build relationships.

4 Convert leads.

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IS LINKEDIN RIGHT

FOR YOUR BUSINESS?

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FIRST…A FEW LINKEDIN STATISTICS

1 LinkedIn has 450 million users; 128 million of which in the US.

2 40% of people check LinkedIn daily.

3The best time to post on LI for engagement is Tuesdays between 10 – 11am.

4There is a 45% increase in engagement when there is a link in the post.

Statistics above are from ExpandedRamblings.com.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)

Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE

Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION

Statistics above are from Sprout Social.

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OK. SO YOU’RE

CONVINCED YOU NEED TO

BE ON LINKEDIN.

NOW WHAT?!

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STEP 1: CREATE YOUR ACCOUNT

Create a personal account (if you don’t have one yet).

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STEP 2: FILL OUT YOUR PROFILE

Fill out everything you can in your profile.

Think of your LinkedIn profile as your online resume, so included all the information you

possibly can.

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STEP 3: GROW YOUR LINKEDIN CONNECTIONS

1 Connect to everyone you know via email.

2 Include a link to your profile in your email signature and business card.

3 Do regular searches for connections you might know.

4 Connect with any new professional contacts you make.

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STEP 4: TAKE LINKEDIN TO THE NEXT LEVEL

1 Join groups that make sense at https://www.linkedin.com/groups/ 2 Make regular updates to your content or with interesting posts.

3Create content specific to LI and post on Pulse: https://www.linkedin.com/pulse

4 Create a company LinkedIn page for your business.

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LINKEDIN GROUPS

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SHARE UPDATES

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CREATE ARTICLES ON LINKEDIN PULSE

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CREATE A COMPANY LINKEDIN PAGE

Go to “Interests,” then “Companies.”

Create your company page.

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CREATE A COMPANY LINKEDIN PAGE

Again, fill out all information possible.

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ADD UPDATES ON YOUR COMPANY LINKEDIN PAGE

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STEP 5: CONVERT YOUR FOLLOWING

1 Establish your expertise.

2 Engage your followers.

3 Push people toward content or content offers where they can convert.

4 Measure…everything.

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NOW…THE FUN PART:

MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE

1 Visits

2 Engagement

3 Leads

4 Conversions

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LINKEDIN ANALYTICS

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LINKEDIN MEASUREMENT: GOOGLE ANALYTICS

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LINKEDIN ADVERTISING