Social Media Talk: Instagram

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SOCIAL MEDIA TALKInstagram

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nickihicks

nickihicks

nickihicks

snickers1197

nickihicks

nickihicks1

HI, I’M NICKI

HICKS!

#WCJAX | @n ick ih ic ks

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redvinestudio

redvinestudio

redvinestudio

red-vine-web-studio

Design. Develop. Optimize.

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WHAT’S THE POINT OF

USING INSTAGRAM FOR YOUR BUSINESS?

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WHAT’S THE POINT OF USING INSTAGRAM FOR YOUR BUSINESS?

1 Get in front of your target audience.

2 Start conversations.

3 Build relationships.

4 Convert leads.

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IS INSTAGRAM RIGHT

FOR YOUR BUSINESS?

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FIRST…A FEW INSTAGRAM STATISTICS

1There are over 400 million active users on Instagram; over 77 million of which are in the US.

2Top brands on Instagram are seeing a per-follower engagement rate of 4.21%.

3Instagram’s per-follower engagement rate for top brands is 58 times higher than Facebook and 120 times higher than Twitter.Statistics above are from Hootsuite, Expanded Ramblings.

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AVG. ENGAGEMENT HAS INCREASED BY 416% OVER 2 YEARS

Statistics above are from Simply Measured.

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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)

Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE

Statistics above are from Sprout Social.

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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION

Statistics above are from Sprout Social.

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IS INSTAGRAM RIGHT FOR YOUR BUSINESS?

1 Ask your audience ifthey spend time on IG.

2 Search for your targetaudience on Instagram.

3Can you create regularvisual content for your account?

4 Can you commit to mobile marketing?

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A FUN TEST TO SEE IF YOUR AUDIENCE IS (REALLY) ON INSTAGRAM

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OK. SO YOU’RE

CONVINCED YOU NEED TO

BE ON INSTAGRAM.

NOW WHAT?!

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STEP 1: DOWNLOAD THE APP

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STEP 2: CREATE YOUR ACCOUNT

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STEP 2: CREATE YOUR ACCOUNT (FILL OUT YOUR PROFILE)

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STEP 2: CREATE YOUR ACCOUNT (LINK OTHER ACCOUNTS)

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STEP 3: GET USED TO HOW INSTAGRAM WORKS

Homepage or News Feed

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STEP 3: GET USED TO HOW INSTAGRAM WORKS

Search

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STEP 3: GET USED TO HOW INSTAGRAM WORKS

Publish image/post

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STEP 3: GET USED TO HOW INSTAGRAM WORKS

Notifications

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STEP 3: GET USED TO HOW INSTAGRAM WORKS

Your profile

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STEP 4: START POSTING!

1 Create images that make sense for your audience.

2 Include text or content that engages and relates to the post.

3 Incorporate hashtags within your posts.

4 Share to other accounts (not just Instagram).

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CONTENT CREATION IDEAS

1Post a meaningful image of a blogpost, along with a description and link to it.

BLOGPOSTS/ARTICLES

2Publish images of your products in use.PRODUCTS

3

4

5

6Post images of events you’re hosting, attending, or participating at.

EVENTS

Try publishing inspirational posts that will be interesting to your audience.

INSPIRATION

Post short, sweet videos of interest to your audience.

VIDEOS

These posts can be salesy, show personality, and/or give your audience an idea of what goes on at your business.

“A DAY IN THE LIFE”

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STEP 5: GROW YOUR INSTAGRAM AUDIENCE

1 Put links to your Instagram account everywhere.

2Share to your Facebook, Twitter, and other social profiles to increase reach.

3Find and follow new potential accounts that align with your targetaudience.

4 Engage your audience withcontent that makes sense.

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STEP 6: CONVERT YOUR FOLLOWING

1 Establish your expertise.

2 Engage your followers.

3 Push people toward content or content offers where they can convert.

4 Measure…everything.

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INSTAGRAM ADVERTISING

https://business.instagram.com/advertising/

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NOW…THE FUN PART:

MEASUREMENT

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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE

1 Start by measuring overall visits to your blog and website. Focus on where visitors are coming from.

VISITS

2 Next, look at where you are getting the most engagement from on your blog and social media between comments, likes, etc.

ENGAGEMENT

3 Then, measure leads. How many contact forms or email signups did you get?

LEADS

4 Last – and most importantly – how many sales were made? Backtrack to identify where those conversions came from and continuously improve your process.

CONVERSIONS

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INSTAGRAM MEASUREMENT: 3 r d PARTY APPLICATIONS

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INSTAGRAM MEASUREMENT: GOOGLE ANALYTICS