Social Media Secrets - An Insider's Perspective

Desktop Education for Parks And RecreationWelcome and Sign-InHave you downloaded and printed a copy of your handouts?

Please sign in with:

Your Agency Name and the number of people watching/attending the webinar from your agency today

1

Thumbs up or Thumbs down…

My life is easier because of social media.

2

Social media is a very important part of our current marketing communications strategy.

How strongly to you agree with this statement?

Please discuss and share…

What are the obstacles

getting in the way of your social media

success?

Social Media Secrets

An Insider's Perspective 

Black Sunshine, OwnerSocial Summer Camp

Acquire customers more efficiently

Where can we find YOUR AGENCY on social media?

Facebook? Twitter? Instagram? Pinterest? LinkedIn? You Tube? Slide

Share?

PLEASE SHARE

One Minute - Discuss and share in your chat box…

How often do you check your personal social media sites?

Hourly? A few times a day? A few times a week? Never?

One Minute - Discuss and share in your chat box…

How can we leverage the data from social media to:

•Reach more people in our community • Increase awareness of our

organization • Drive more traffic to our community events, parks, rec centers and camps

Social Media

Marketing Strategy

Social Ads

Social Content

Social Media

Marketing Strategy

Social Ads

Social Content

Organization Mission

Marketing Objective

Conversation

Conversation

Marketing Objective

Conversation

Conversation

Marketing Objective

Conversation

Conversation

Take a look at your handout…

Key Date

Message Topic

Marketing Objective

Social Tool

Measurement

Building A Conversation Calendar

Key Date May 25th

Message Topic Early bird is closing next week

Marketing Objective Sign up more campers

Social Tool Facebook + Instagram

Measurement Lift in this week’s sign ups

Building A Conversation Calendar

Key Date __________________________

Message Topic ______________________

Marketing Objective ___________________

Social Tool __________________________

Measurement ________________________

Using Your Handout…Build YOUR Own Conversation Calendar

In the FEEDBACK BOX… TRUE OR FALSE

Our agency has used

paid social media ads.

If TRUE please elaborate in the chat box below.

Social Media

Marketing Strategy

Social Ads

Social Content

How do you currently measure and report the impact of your

social media strategies?

Is any of this working? Please discuss and share…

Decide what to measure

Create a measurable asset

Execute

Measure

Optimize

What matters?

Leads

Traffic

Conversions

Reach

Engagement

Organic vs. Paid

Leads

Traffic

Conversions

Reach

Engagement

Engaging Image

Message Content

Tracking URL + Pixel

Measurable Asset

Targeting

Message Content

Tracking URL + Pixel

Measurable Asset

Targeting

How-To Measure

Conversion Tracking Pixels on Facebook, Google, Twitter and Yahoo.

Custom Landing Pages

Offsite Forms

Facebook Insights + Google Analytics

Conversion Tracking

Ask your web team to add code to your site

Create ad on social media platform

See all metrics based on conversions

Brainstorm and list

SPECIFIC steps you and your agency will take to

increase your social media success.

List Your Next Steps…

Thank you!!

Questions to blake@socialsummercamp.com.

Facebook.com/socialsummercamp

Twitter.com/socialsummrcamp

Socialsummercamp.com