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Social Media Roadmap
Engage, Plan, Measure(Checking the Oil!)
By Rose Fields
Social Media Goals
• Brand Awareness
• Attract New Customer Traffic
• Support Sales
• Engaging with Your Customers
Check-up Questions
• What are your goals?
• What social media platforms are you using?
List Building
• How are you doing?
• Are you getting the number of fans/followers you anticipated
• Getting more or less?
• What is working for you?
Engagement
• Are you getting engagement on your platforms?
• Tips you can share?
Content
• Have you created a social media calendar?
• Are you posting on a regular schedule?
Analytics
• Are you using your insights andanalytics?
• How are you using them?
• Are you using them on all your social media platforms?
• Based on your analytics do you feel you’re reachingyour social media goals?
70-20-10 Rule
• Do you remember this rule?70% of your content should focus on the needs of yourcustomers.
20% focuses on content curationor other people’s content.
10% is where you focus on promoting your business.
• Are you following it?
Scheduling
• Are you using any scheduling tools?
• Which ones?
Questions
• What questions do you havefor me?
• Resources I can provide you?
• Anything else I can do to helpyou grow your social mediapresence?
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